Heather Rold's Linkedin Analytics

B2B marketing teams work hard, try best practices, and still don't always get the results they need. They often know things aren't working, but don’t have time to fix the foundation when under pressure to deliver results now. I get it. I’ve been there… → CEOs worry about wasted dollars. → Marketing teams feel overwhelmed. → And it’s harder than ever to cut through the noise. The good news? Bringing in outside reinforcements can help. Hi, I’m Heather Rold. A former B2B marketing executive turned fractional marketer who believes marketing should make your business money. And your teams shouldn’t have to work ridiculously long hours to make it happen. I know how to cut complexity (stop doing everything!) and focus on the right things to deliver profitable growth. But how? Well, I have a systematic method to uncover what messages, channels, and campaigns will resonate best with *your* customers so you can double down there to grow. I will develop the strategy AND execute it (without the hand-holding most agencies and consultants require). Depending on your needs, I will: • Develop a go-to-market (GTM) plan • Optimize your website and demand gen funnels • Build multi-channel, targeted marketing campaigns • Get started with account-based marketing (ABM) • Design and rollout process improvements that scale • Conduct customer research to create personas and buyer journey maps • Be an interim marketing leader, helping execute without the hand-holding If you want more confidence in your marketing initiatives, let’s chat. Send me a DM, or book an intro call here: https://zcal.co/heatherrold/intro