Data Impact by NielsenIQ

Client Partner

Edge by Ascential

Sales Engineer

Sales Director

Edge by Ascential™ delivers some of the industry’s most accurate and actionable sales-driving data, insights and advisory solutions for global brands and retailers looking to win in today’s ecommerce-driven world.

Senior Insights Manager

Clavis Insight (Now Edge by Ascential)

Senior eCommerce Consultant

Ecommerce Consultant

Reebok

•	Partnered with business stakeholders to understand relevant goals, targets, and KPIs, with focus on web analytics. 

•	Delivered analysis, insights, and recommendations using MicroStrategy to support global marketing campaigns.

•	Defined and managed research and analysis programs to create data-driven insights about consumer behavior, traffic patterns, conversion funnel, and product selection.

•	Built and delivered the following inaugural reports and dashboards to support business objectives:
•	Bi-weekly Executive Dashboard, which highlighted business performance and tracking against key targets and KPIs, Reebok in the Press, and Competitive Insights.
•	Monthly Consumer Acquisition, which reported on the health and growth of acquisitions at a market level. Provided deep-dive insights around purchasing behavior and preferences for key marketing campaigns.
•	Monthly ReebokONE, which reported on the performance of our instructor campaign. Provided insights on growth, consumer behavior and preferences at a market level.

Global Brand Analyst

Blueport Commerce

• Responsible for driving ecommerce revenue for a $2.3B+ brick and mortar furniture retailer. 
• Serve as both an extension of the client's ecommerce team and advocate for them within Blueport, working closely with our Product, Marketing, Fraud Prevention, and Catalog & Merchandising teams to drive revenue. 
• Create, execute and analyze promotions on a weekly basis. 
• Report on ecommerce metrics daily, weekly, quarterly and answer all ad hoc requests based on data from Adobe Omniture, Omniture Site Catalyst and Google Analytics.

Ecommerce Manager

• Maintain and manage client relationship as the secondary point of contact within	the company	for $1B+ Canadian retailer, often	serving as	an extension of the client’s	own e-commerce team

• Advocate for the client’s business across all internal teams, including Marketing,	Catalog &	Merchandising, Customer Care, Product, Finance	and Corporate Growth

• Report on client’s e-commerce	metrics both internally and externally: visits, carts,	conversions, revenue	and other e-commerce metrics

• Analyze data and provide	insights and recommendations for daily, weekly, monthly and	quarterly reports	to internal and external stakeholders

• Analyze and optimize existing store-based	 promotional calendars and translate to online

• Examine	and maximize marketing efficiency: recommend, create and	advise upon email,	PPC/SEO,	social media, blogging, graphics,	promotions and general online best practices

• Measure,	adjust and	maintain website graphics and tools with various designers in order to push	consumers toward conversion

• Request,	create, maintain	and test retailer promotions	with the client, product team and	Account	Director

• Learn and master applications and analytics tools required	for maintaining and optimizing	client’s website

• Act	as the sole client point of contact when Account Director is traveling or out of the office

Ecommerce Specialist

RBM Technologies

Client Manager

Client Relations

• Maintained and supported clients (AT&T, Verizon, CapitalOne, Vodafone, O2, MetroPCS,	Rogers Communications, T-Mobile, Cricket)	to ensure that their version	of the company software	is current and functional for	both corporate marketing departments	and retail or point of sale end	users.

• Managed, planned and prioritized client projects	from problem identification through completion	to meet expectations and deadlines

• Created a more efficient process for the outsourcing of survey work by establishing and	documenting standardized operating procedures, timelines, and reporting protocols

• Managed and communicated tasks to four	member creative team

Internal Relations

• Liaised with client managers and engineers to insure quality assurance for clients

• Identified project requirements and communicated client needs to creative teams	and	engineering support staff by maintaining client status reports

• Built executive level	relationships and managed the daily workflow of concurrent projects to	ensure deliverables are completed on time

• Established formal and informal communication	with clients to ensure defined project requirements were being met

• Worked closely with	the account team to manage day	to day campaign and creative projects

Operations Lead-Client Support

University of Massachusetts Amherst

Managed multiple crews of 15 member teams for primary food service serving 7000 people per day

Trained, scheduled, supervised and evaluated team members

Used strong communication skills to ensure team compliance with daily responsibilities

Promoted to supervisor after one semester based on accountability, enthusiasm and leadership style

Student Supervisor

Citi Performing Arts Center

Interviewed department heads (Marketing, Development, Operations, Finance) to identify revenue drivers and costs to document budget assumptions

Documented Policies and Procedures based on interviews with managers and staff and published comprehensive manuals for all finance and accounting related activities for $40 million organization

Provided annual and special audit support, reproducing invoices, designing and running reports, analyzing revenues and expenses, and performing budget variance analysis

Reorganized financial documents for easy accessibility, cataloguing data storage mapping grid and physical archives utilizing Microsoft Excel

Rehired for continued internship during Christmas break due to outstanding work product and staff relations

Finance Intern

Strong passion for building relationships and providing actionable insights to help the largest brands and manufacturers win online

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