Heidi Darling's Linkedin Analytics

I rapidly scale innovative companies that are serious about sustainable growth. My results-oriented approach begins with building a strategy and implementing the right tactics to empower high-functioning teams in achieving extraordinary results. Passionate about building user-centric marketing experiences, I work with B2B tech leaders to develop best-in-class ABX GTM strategies that align each step of the customer journey to drive growth at scale in today’s transformed revenue ecosystem. Over the last two decades, I have run marketing, brand, and communication teams across North America and EMEA, developed powerful corporate brands, and tripled revenues within aggressive timelines. From raising rounds to board presentations to positioning statements my north stars are: grit and determination, insatiable curiosity and a desire to learn, expansive thinking, hyper-agility, and deep empathy. Some recent successes include: ✔ Developed digital marketing campaigns that increased net new engagement by 500% ✔ Pitched and secured $15M in series A funding ✔ Created a marketing center of excellence, empowering regional marketing leadership to develop hub and spoke localized campaigns, driving $30M in annual revenues. ✔ Led $5M global rebrand that drove 100% year-over-year sales growth in domestic and international markets. ✔ Strategic negotiations to secure free advertising valued at $10M Areas of expertise include Startups, fundraising, ABX, Marketing Strategy, Growth Operations, Revenue Team Development, Corporate Communication, Executive Leadership, Ecosystem Marketing, Digital Marketing, Change Management, Branding, and Market Research, Messaging and Content Development, and Go-To-Market Strategy.