Ballyhoo Workshop

Collaborate and problem solve with clients to deliver conceptual design and brand stewardship across a wide range of projects; including print, web, presentation, branding, and video.

Senior Creative

The Mars Agency

Collaborate with copywriters and account team to develop strategic creative executions that include in store displays, print, digital banners, social media content, AR experiences, storyboards, and gif animations using Adobe Creative Suite.

Freelance Senior Art Director

Ungerboeck

Lead Art Director/Designer and brand steward for the global marketing department. Oversaw full redesign of website, updated branding and implementation, and created marketing materials; email, social media, digital ads, ebooks, infographics, print ads, video and trade show event assets.

Lead Art Director

Momentum Worldwide

Collaborated with account service team and writers to concept and design digital ads, landing pages, social, print and event banners for SunTrust Bank and UPS.

Elan-Polo

Designed brand elements and oversaw photo shoot for Tempur-Pedic and Daniel Green fall footwear collection. Created brand mark, shoebox design, catalog, emails, and in-store displays for the season launch.

Freelance Creative Director - Art

Freelance Art Director / Self-employed

Agencies: HavasCHI / Leo Burnett / DraftFCB / Abelson Taylor / Walton Isaacson

Clients: Skinnygirl Cocktails, PediaSure, Citibank, Hefty, Kellogg's - delivered television concepts, in-store signage, direct mail, and digital

Creative Director-Art

FCB Global

Translate strategic briefs into concept and art direction for television and print campaigns, digital, website, and consumer response materials. Mentored junior writer and art director teams, through concept and execution of projects. Clients included Kmart, Hampton Inn, Volkswagen, ProCure Cancer Therapy and Stelara pharmaceutical.

Associate Creative Director

Element 79

Client relationships and strategic development of briefs. Presentation of creative concepts for television and print campaigns. Start to finish production experience included director selection, talent, on-set, editing, film transfer and sound. PepsiCo brand experience included, Life cereal, Quaker Oats and bars, and Propel.
Creative business pitches included wins for Aquafina and SuperCuts.

I love my job. Whether I'm doodling in the corner of a notebook or brainstorming with a zoom full of team members, creating insightful and dynamic design solutions is my happy place. My 20+ year career as a B2C and B2B art director has taken me from the halls of top ten ad agencies to in-house marketing teams, where I've created work that has won business and awards. My roles include creative art direction, lead designer, brand steward, mentor and doer, with expertise in Adobe Creative Suite.

heidilink.myportfolio.com

Experience: art direction, digital and print ads, brand design, web/mobile design, social, video/television, direct mail, brochures, trade show booth design, shopper marketing, and experiential
Extras: illustration, iconography/logo and package design
Extra, Extras: lover of sushi and shoes

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