Heike Young's Linkedin Analytics

Hi! My name is pronounced like Micah with an H. Innovative content that grows brands has been my thing for 14+ years. I’ve been lucky enough to… - Manage social media accounts for brands with millions of followers - Create written and multimedia content that influenced millions of $$$$ in Salesforce revenue - Consult brands like Disney, Clorox, and L’Oréal on marketing strategy - Ghostwrite for top execs in print and digital My work has been featured in USA Today, CNBC, Forbes, AdWeek, VentureBeat, Entrepreneur, eMarketer, Business Insider, Media Post, and more. For two years, I produced and co-hosted an award-winning marketing podcast for Salesforce. It won Best Podcast and Best Content Marketing Multi-Year Program from the Content Marketing Institute. My team at Salesforce ran our YouTube channel (800k+ subscribers) and branded video content that grew our audience across channels, partnerships (like CNBC and Formula 1), and events (like Dreamforce). I love content marketing — especially when it pushes the status quo and says something that makes my audience go, “I’ve never thought about it like that before.” So, how'd I end up here? I started my career in book publishing as a development editor for the "For Dummies" series at Wiley. I managed every aspect of a book's creation: editing Tables of Contents, researching competing books, editing all chapters for overall theme and voice, managing art programs (including photo shoots and illustrations), and providing author guidance. From there, I moved into social media and multimedia content creation in the agency world at BLASTmedia (now PANblast). This role allowed me to polish my content creation skills on a number of digital platforms, including video. I planned and created content for Instagram, Facebook, YouTube, and beyond. I then entered tech and joined ExactTarget's content marketing team as the first official content marketing hire. I subsequently joined Salesforce through ExactTarget's acquisition. I worked in ascending content leadership roles at Salesforce for 11 years. And then… a new adventure! I joined Microsoft in summer 2024 to lead content, social, and integrated marketing.