Heike Young's Linkedin Analytics

Hi! My name is pronounced like Micah with an H. Innovative content that grows brands has been my thing for 14+ years. I’ve been lucky enough to… - Manage social media accounts for brands with millions of followers - Create written and multimedia content that influenced millions of $$$$ in Salesforce revenue - Consult executives at brands like Disney, Clorox, and L’Oréal - Ghostwrite and edit for top execs in print and digital My work has been featured in USA Today, CNBC, Forbes, AdWeek, VentureBeat, Entrepreneur, eMarketer, Business Insider, Media Post, and more. For two years, I produced and co-hosted an award-winning marketing podcast for Salesforce. It won Best Podcast and Best Content Marketing Multi-Year Program from the Content Marketing Institute. Currently, my team runs our YouTube channel (800k+ subscribers) and branded video content that grows our audience across channels, partnerships (like CNBC and Formula 1), and events (like Dreamforce). I love content marketing — especially when it pushes the status quo and says something that makes my audience go, “I’ve never thought about it like that before.” So, how'd I end up here? I started my career in book publishing as a development editor for the "For Dummies" series at Wiley. I managed every aspect of a book's creation: editing Tables of Contents, researching competing books, editing all chapters for overall theme and voice, managing art programs (including photo shoots and illustrations), and providing author guidance. From there, I moved into social media and multimedia content creation in the agency world at BLASTmedia. This role allowed me to polish my content creation skills on a number of digital platforms, including video. I planned and created content for Instagram, Facebook, YouTube, and beyond. I joined ExactTarget's content marketing team in 2012 and joined Salesforce in 2013 through ExactTarget's acquisition. I've been in content leadership roles at Salesforce ever since. Let's connect on Twitter: @youngheike.