Helen Baptist's Linkedin Analytics

Strategic marketing and go-to-market executive passionate about building high-performing teams, scaling integrated sales and marketing campaigns, and driving business growth through innovation and operational rigor. I bring deep expertise across myriad marketing disciplines, including but not limited to: brand, product marketing, content strategy, pipeline building (demand generation and ABM), and marketing operations—fueled by data, insights, and a relentless focus on delivering outcomes. Over the course of my career, I’ve led transformations across complex organizations—from redefining global marketing frameworks and deploying agile operating models to embedding Generative AI into content and campaign production. I’ve delivered tangible results, shortened sales cycles, increased average contract value, and successful acquisition outcomes in both public and private equity-backed companies. As a trusted partner to sales, customer success, product, and technology teams, I turn vision into action by aligning cross-functional stakeholders and executing scalable, regionally-tailored programs that drive pipeline and customer growth. I’m also deeply committed to developing talent and creating “resume-making” opportunities for my teams and those I work with. Currently advising global enterprises on marketing operations and transformation strategies. Previously held C-level roles at BrandMuscle, PathFactory, and ItemMaster, and have contributed to four successful exits. Outside of work, I’m a proud mom and wife, beach enthusiast, and aspiring golfer.