Does the idea of SEO make you sick, but you don't want to be late to the party? You've come to the right place.

𝐈 𝐡𝐞𝐥𝐩 𝐁𝟐𝐁 𝐒𝐚𝐚𝐒 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨
💬 Reach and connect to your target audience 
💬 Get more qualified leads 
💬 Become an authority in your industry

Grow your online presence and attain the internet real estate of your dreams through strategic technical and content-based SEO implementations, we can create content pipelines to help website visitors go from brand-curious to brand-loyal.

𝐏𝐫𝐨𝐨𝐟 𝐨𝐟 𝐕𝐚𝐥𝐮𝐞
⚡ Technical Recommendations for a B2C Site That Scaled Traffic from 200,000 to 1+ Million in 1 Month.
⚡ Organic Content Strategy for HR Tech That Resulted in 690% increase in Keywords on Page 1 and +100% in organic sessions YoY (post-AI)
⚡ Launched a Content Hub for a B2B Martech Brand That Won Flow a US Search Award in 2023 for Best Use of Content Marketing
⚡ Published in Search Engine Journal, Flow Agency, BuzzSumo and previous speaker at BrightonSEO, Measurefest, Zagreb SEO Summit, and SEO Estonia. 

𝐀𝐛𝐨𝐮𝐭 𝐇𝐞𝐥𝐞𝐧𝐞:
Hello! 👋 I’m impressed you’ve made it this far, so thank you for sticking around. I’m Helene, an American living in Slovenia, a curious traveler, and mother of chickens 🐔, who travels for food and music. 

Coming from a research background, I stumbled upon marketing when I began blogging in the early 2010s. My interest in SEO quickly blossomed and I started working with brands to create authentic and intentional content that ranks. 

I’m a huge fan of collaborative projects, original research, creative content that pushes the boundaries of what’s out there, and anyone who at least gives an honest effort.

Hi friends! I am looking to connect with some search marketers in Budapest and Hungary, I realize my network is very sparse there. Who is hiding out there doing SEO, PPC, or AI? I'd love to connect.

Helene Jelenc

Search and Content Strategist helping B2B SaaS brands connect with their audience organically and authentically. ✨

Thousands of prompts reviewed, this is the most common error people make...

Creating AI prompts with "Don't use em-dash" "Avoid title case" or "No oxford comma". 

If you've worked with generative AI, built a prompt telling it not to do something, then you know it will most likely continue to do that thing. This is due to the nature of how the system works (we aren't going there today).

Straight from Google's own Prompt Engineering guide - which I HIGHLY recommend reading - suggests leaning on instructions, rather than constraints. 

For example..
Instead of saying "don't use title case" prompt "Write in APA style" 

Or instead of "don't use bullet points" share an example of how you would like the output formatted. 

For avoiding em dashes, try suggesting to use ISO/IEC Technical Standards which recommends generally avoiding them. 

What creative ways have you found to improve your AI outputs?

Search isn't confined to Google anymore. 

Your buyers are researching across search surfaces (AI platforms, comparison sites, Reddit threads, LinkedIn posts, and YouTube reviews) often simultaneously. They're piecing together their shortlist from dozens of disparate sources before they ever land on your website.

Here's what makes this challenging: 80-90% of B2B buyers arrive with a shortlist already formed, and that list rarely changes. Your window to influence that shortlist is narrow, and it's happening across surfaces you might not even be monitoring.

Why this matters? Generative AI now sits at the center of the buyer's journey. Not as a replacement for traditional sources, but as an aggregator and sense-maker. Buyers use ChatGPT or Perplexity to synthesize information from comparison sites, parse review sentiment, and generate shortlists.

If your brand isn't showing up in these AI-generated responses, you're invisible during the most critical research phase.

What can SaaS marketers do? You need to be present where buyers are actively forming opinions: comparison sites, review platforms, AI-generated summaries, and your own website. These four surfaces aren't optional anymore. They're foundational.

The good news? These surfaces feed each other. Strong review site presence informs AI responses. Your website content gets cited in generative summaries. Comparison site mentions drive organic search rankings. When you optimize strategically across these interconnected surfaces, the effort compounds.

But if you're spreading resources across a dozen channels without connecting the dots, you're not just stretched thin. You're invisible where it matters most.

After spending the day locked in on a new AI workflow project, I found myself thinking "wow, this is anthropology. I'm doing anthropology right now". I couldn't put my exact finger on it yet, then today it clicked. 

Anthropologists are trained to be "objective observers" (we can argue how objective a human can be), but one of our specialties is being able to be a liason between cultures. In the past, I've worked in positions where I was the bridge between different human entities. 

Today I am the bridge between humans and AI. Taking the big ideas from humans and translating it into a system AI can understand and engage with to make magic.

What a wild time to be alive!

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