Helen Foord 's Linkedin Analytics

I’m a legal sector wordsmith and directories expert, also known as Chief Editing Officer at ELE. Sad, but true, I live for turning legalese into compelling, clear, and impactful content. Think Legal 500 and Chambers & Partners submissions that shine, website copy that clicks, and ESG reports that deliver real, measurable impact. Let’s be honest. Too many law firms and chambers struggle to articulate their expertise and experience in a way that grabs attention and gets the right results. Legal directories feel like a black hole of time and energy with no guarantees. Websites often end up bland, wordy, and disconnected from what clients actually care about. ESG and annual reports? More waffle than value. It's a hill I’m likely to die on but I don’t think legal content has to be this way. It can be strategically valuable as well as human. Your directory submissions can tell the right story to the right people in a way they’ll follow. Your website can reflect who you really are. And your reports can highlight the impact you’re making with clarity and purpose. At ELE, we make that happen. We’re known for helping law firms and chambers deliver standout Legal 500 and Chambers & Partners submissions on a global scale, website content that speaks your clients’ language, and reports that don’t just tick compliance boxes but engage the people who matter. And there’s more. I’m also one half of Helen Squared, where Helen Burness and I combine decades of legal marketing know-how to help ambitious legal businesses supercharge their content marketing and online presence to underpin growth. Think of it as double the expertise, double the ideas, and (occasionally) double the energy. In short, I’m here to help the legal sector communicate better, and with a whole lot more personality. If you’re ready to get more from your legal content… whether directories, websites or reports… or looking for Helen Squared’s insight into marketing for your legal growth journey… drop me a message.