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I am a culturally-engaged creative leader in strategic foresight and innovation, with 20 years’ experience in building and leading multi-disciplinary research, design and strategy teams focused on the future. I help global organisations keep pace with our changing global landscape, working closely with senior stakeholders to inspire and empower new solutions and future-facing strategies. I have run complex, large-scale, international projects for global clients, comprising multiple teams and external innovation partners. I am skilled at bringing people together across disciplines to create the right team to fit each client brief, using a range of methodologies including quant and qual research, scenario planning, data analysis, and more. My work in strategic foresight also extends to education. I conceptualised the Global Trend Forecasting Curriculum for New York’s Parsons School of Design, and I’m an associate lecturer at University of the Arts London and Hyper Island. I have delivered keynote addresses and moderated panels at global events, including SXSW Interactive and Cannes Lions, and was named one of The Drum’s 50 Best Female Speakers in the UK. My past clients and collaborators include global brands adidas, IKEA, L'Oréal, Sonos, Selfridges, Levis, Uniqlo, Google and leading futures companies such as Nike Valiant Lab, Samsung Atelier, Protein, The Future Laboratory, Stylus, and publications like ICON, Viewpoint, So it Goes, and Sportswear International. I am also profiled in Fashion Trend Forecasting, published by Laurence King.
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