Helen Cooper's Linkedin Analytics

I reinvent brands, drive growth, and transform businesses as a result. I am a highly experienced and entrepreneurial Interim Director, Managing Director, Board Advisor, and Vice Chair NED specialising in brand growth through Transformation, Transition, and Change. With a career spanning almost 40 years, over 20 years of which were at senior and Board level, I can demonstrate brand growth with every business I've worked with. I love to work with ambitious clients of any size that have a need for urgent and fundamental Change in order to secure growth that is built on strong foundations. Past projects include: 1. Post-acquisition integration of a brand into parent company commercial and operational activities globally 2. Preparation of business for potential sale, including data room management 3. Business crisis turnaround of a division of a PLC that was about to go under 4. Transformation of numerous brands in highly competitive sectors through redefinition of their proposition that created ownable space in the market 5. Completion of manufacturing site expansion and operationalising 6. Market evaluation, opportunity identification, and target brand acquisition assessment for investment group seeking global market entry into a rapidly growing sector. I have particular expertise in developing ambitious but deliverable brand strategies that support wider business goals, using innovation and IP creation as a growth strategy, high value brand reinvention and turnaround, and international expansion in markets including USA, Middle East, Asia, and India. With an extensive background in taking brands into international markets, I have an intuitive skill for identifying cultural barriers and enablers of growth for businesses like yours that are seeking to grow overseas. I have a 'Challenger' mindset and a real passion to 'redraw the playing field' for independent brands, SMEs and entrepreneurial start ups, and if you are waking up to the need for sustainability to be integrated into your business, I'll help you develop a 3-5 year action plan that is relevant for your brand, business, and consumer, and so not only good for the planet, but also great for your business financially. I can also help you create ESG communications that are more consumer friendly rather than simply investor focused. So...if you have lost more customers than you gained in the last 12 months contact me and together we will turn that around and kickstart your next growth phase.