Helen Webb FCIM's Linkedin Analytics

Hi, I'm Helen and I'm on a mission to “spark the brains that will change the world” using my marketing expertise to promote STEM, sustainability and inclusivity in aviation, whilst ensuring organisations are also commercially focussed and profitable. I was Head of Marketing for the The Royal International Air Tattoo Tattoo (RIAT) for 14 years, and I believe airshows and aviation are a 'force for good' that will inspire the next generation to create the technologies to decarbonise the sector and keep us flying. I set up International Airshow Marketing (#IAM) to guide Airshow Organisers, Display Participants, Airlines, Aerospace and Defence companies, as well as Aviation and Military Charities, to build robust, ethical and profitable customer led marketing strategies. At the Air Tattoo I delivered a 2700% Return on Investment (ROI) on marketing spend and I can help you to 'do more and spend less'. You can do good AND be successful, with a defined strategy. To ensure a profitable income we must provide customer led aviation innovations and experiences that inspire and educate the next generation. Tomorrow’s STEM professionals will create the technologies that will shape the future of aviation and make it sustainable. They will push forward the energy transition that will decarbonise our industries and counteracting climate change, not just in aviation. As Sir David Attenborough said "Saving our planet is now a communications challenge. We know what to do, we just need the will.” To make this happen I connect Marketing Strategy + Aviation + Airshows + STEM + Sustainability + Inclusivity through being: * A Board Member of the European Airshow council (EAC) * A STEM Learning UK Ambassador * A Trustee for Flying Scholarships for Disabled People (FSDP) * The CMO for CirculAIRity, a sustainable aviation fuel start-up Amongst other projects I'm working to define the future strategy for the British Air Display Association [BADA]. When I'm not working you'll find me at the end of RAF Fairford runway, waiting for the next USAF aircraft deployment! I hope you enjoy my aircraft videos! #AvGeek If you would like a free discovery call to find out how I can help 'Aviate' your marketing and growth strategy within the aviation sector, then please drop me a message.