Vangsgaard Consulting

Helping businesses unfold their full potential within strategy, branding, business development and digitalisation, driving a more sales and marketing efficient agenda.

Strategic Advisor

Kansas A/S

Part of executive management - including development of the overall business strategy.
Building and driving the transformation from an illustrious workwear brand to a new and modern standalone brand in record time. 

P&L responsible for the International Brand & Marketing team consisting of:
Kansas WORK
• Brand/marketing reinvention, building and leading a new and more modern Kansas brand, including everything from brand and marketing strategy and tactics to development and execution of brand and commercial campaigns targeting both end users and B2B segments. 
• Local Trade Marketing teams in Germany and Denmark (Trade plans, lead generation and dealer collaborations and support)
• Visual identity from showrooms in DE and DK to International trade fairs and Shop-In-Shop concepts/branded space areas.
• Digital/online from strategy, tactics to development and operation of a digital go-to-market strategy involving development and implementation of E-commerce in Germany (All frontend Online platforms consisting of E-Com Germany, SoMe from facebook, Instagram to Linkedin, Xing and CRM).
Kansas WEAR
• Brand and Marketing strategy, tactics and operation of Kansas Wear, a new lifestyle brand rooted in the Kansas heritage and taken to the streets.
• Digital-online strategy, tactics to development and operation of a new international E-commerce store selling Kansas WEAR (All frontend Online platforms, SoMe, PR, outreach, influencer marketing, etc.)

Marketing Director / Executive director, brand, marketing & e-commerce

https://www.house-coach.dk/

Advisory Board Member

BoConcept A/S

Part of Executive Board - including development of the overall business strategy.
Managing more than 60 employees across the world.
Board owner of Product to Market Board, Campaign Board and Concept Board.

P&L responsible for the Global Brand & Concept team consisting of:
•	Brand (brand strategy and development)
•	International Marketing (evaluation and execution of brand and commercial campaigns)
•	Marketing development (marketing coordination, project management and graphics team).
•	E-com and Online (All frontend Online platforms consisting of E-Com, SoMe, CRM team – development and operation of more than 60 country platforms incl. a new E-com platform focusing on Omni channel)
•	Collection & Visual (Collection director, senior product managers, product development teams and visual merchandise team)

Restructuring, centralising and optimising marketing, collection and visuals into one team.
Development, Implementation/execution of global concept-, brand-, marketing, - and collection & visual strategies.

Key results:
Part of creating a successful turnaround with improved efficiency within all area of responsibility and continuous growth in SSS.

Head of Brand & Concept / Executive director concept, brand, marketing & product portfolio

Nestlé S.A.

Management responsibilities:
•	Part of the Nordic Management group including development of the overall business strategy. 
•	Part of Nestlé Nordic Marketing Executive Board.

Establish, centralise and lead the Nordic marketing organisation across countries.
Managing 12 employees across the Nordic countries including 4-line managers (Marketing Manager DK/NO, Marketing Manager SE/FI, Product Manager and Online Manager).
P&L responsible for the Nordic marketing team consisting of 3 Nordic teams.
•	Product team (Portfolio strategy and management - innovation and renovation).
•	Brand/Marketing team (Insights, development, production, execution and evaluation).
•	Online, E-Com, So-Me, and Customer Club / Loyalty club (development, production, operation and execution).

Key results:
•	Development and implementation of new cross channel marketing strategy and new brand platform resulting in increased ROI.
•	Hjem-IS became the fastest growing FMCG brand in 2013.
•	Portfolio innovation and renovation resulting in increased NNS and gross margin.

Nordic Marketing Director at Hjem-IS

Bianco Footwear

Management and responsibilities:
Part of the international management team including development of the overall business strategy.
Managing 12 employees across Denmark, Norway and Sweden including 3 Line managers.

P&L responsible for the international marketing team consisting of 3 international teams:
•	Marketing off- and online (Brand- and commercial campaigns across all channels).
•	University (developing and implementing training concepts and concept manual).
•	Visual identity/Retail concept (development and implementation of the retail concept and visual principles).

Establish and lead an agile International cross channel marketing department.
Development, implementation and execution of Band & Marketing-, University- and visuals strategies including continued updating of Bianco’s retail / inventory concept.
Online strategy including building and executing all online platforms, webpage, E-commerce, loyalty club and Facebook etc.
Culture, develop and drive value process and subsequent implementation of living rules and values in the whole chain "Living the Bianco Way”.

Key results:
•	Bianco Footwear was the fastest growing and most successful fashion chain / brand within shoes for many years and had an annual growth up to 40%.
•	Created the strongest brand within the industry.
•	Developed and built a high performing and top motivated int. marketing department.

 International Marketing Manager

Tholander Design Studio

Management and responsibilities:
•	Customer and supplier contact including negotiation.
•	Project and product planning.
•	Marketing and media planning.
•	Finance including salaries.

Project Manager

Scan AD

Areas of responsibilities:
•	Customer and supplier contact including negotiation.
•	Media planning.
•	Project- and product planning.

Advertising Assistant

With documented results, I have built and led some of the strongest lifestyle and retail brands within their industries both in Scandinavia and globally.

I have managed national and international teams and preparation and execution of marketing and collection strategies. In close cooperation with retail, finance and IT, I have developed a new strategy for omni channel including a new E-com platform, which was rolled out in more than 60 markets.

With strategic overview, analytical sense and superior understanding of business combined with a burning passion for creating business with the customer as the focal point I have implemented concept and branding across physical and digital touch points.

With the ability to see potential while remaining focused on optimisation, I have created the link between concept and business development, which in turn has ensured a natural interaction between the commercial side, the product and the marketing effort. The result speaks for itself – a continuous growth in SSS (Same Store Sale).

#Business Strategy #Businesstransformation #Digitalisation #Management #Branding #Marketing #Communication #Digitalmarketing  #Sales

Taplio

Helle Vangsgaard's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Helle Vangsgaard's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Helle Vangsgaard's Linkedin Analytics