UpForward ScaleUp Marketing

Strategy Director & Marketing Consultant for startups and scale-ups.
Brand positioning and brand strategy. Certified Scrum Master.

Recent Companies i've worked for:
Techleap.nl
HalloStroom.nl
Anewspring
Thuisbezorgd.nl
Goosevpn.com
Momoyoga.com
Pinkcube.nl
TheBrownPaperCompany
VanBieren.nl
NLvoorElkaar.nl

Strategy Director & Merkstrateeg

ScaleUp Company

Trainer / Coach voor Snelgroeiende bedrijven. Implementatie van Scaling-Up Methodiek.

Trainer /  coach

Techleapnl

Marketingmanager

aNewSpring

Dit was een toffe opdracht zeg. Alles zat erin: Marketing-strategie, teambuilding, impactvolle marketingcampagnes, organisatie-verandering. In korte tijd hebben we met het marketing-team van 7fte een flinke stap gezet naar een goedlopend en effectief marketingteam.

Marketing Manager ai.

HalloStroom

Fast growing scale-up HalloStroom is one of the hottest providers of solar energy in the Netherlands. I was instrumental in growing the customer base trough agressive growth marketing. Focus on digital advertising and building the brand. Fast pace, fail fast, high energy & large budgets.

Biggest achievements:
1.  New brand identity 
2. New website 
3. Expanding online campaigns
4. Set up of marketing intelligence 
5. Growing the team to 4 FTE

ScentAir Benelux

Early investor and marketing manager for this startup in Scentmarketing. Helped grow the company to 14fte. 
Succesfull exit after 4 years.

Seed Investor & Marketing Manager

UM Nederland

Digital Media Consultant  for 2 key customers of Um Media Agency; ABN-AMRO & Coca-Cola

Digital Media Consultant a.i

The Coca-Cola Company

Freelance Digital Manager for Coca-Cola Netherlands. Responsible for digital strategy, website development and the execution of all aspects of online marketing campaigns for the different brands of Coca-Cola Netherlands (ao. Coca-Cola, Fanta, Finley).

Digital Manager ai.

Coolblue

Brand manager of the Coolblue brand. Team manager of marketeers, designers, copywriters and social media marketers (10FTE). Responsible for the rollout of Coolblue brand campaigns. 

Main projects;
Introduction of the Coolblue TV commercial
Roll-out Coolblue proposition campaigns 
Growth and restructuring Coolblue brand teams
Introduction Scrum in our brand team.

Marketing Communication Manager

Main responsibilities; 
1. Increasing customer satisfaction of the 1 million Hi customers 
2. Marketing of Hi Spotify 
3. Marketing of the Apps portfolio of Hi 
4. Making the nicest youth brand even more fun througth a number of loyalty activities

Main experiences; 
1. Product introductions 
2. Through the line campaigns 
3. Email / online marketing 
4. Apps development

Sr. Marketeer Loyalty

Main responsibilities; 
1. realising value-preservation and value growth of Hi customers 
2. Execution of below the line marketing campaigns 
3. Developing propositions for existing customers 
4. Developing Hi brand 

Key experiences; 
1. Campaigning (Dm / E-dm / Telemarketing) 
2. Call center management
3. Below the line Communication and Brand management 
4. Telecom product development

Marketeer Customer Loyalty

Marketing consultant with 20 years of experience and the scars to prove it. Works mosly for high growth companies. 
Works better for teams that strive for more than making money | Sustainability, Future Finance & Crypto.
Pretty well versed in marketing strategy, brandmanagement & positioning. 
Likes building teams & aiming for moonshots. Fail Fast & High Energy.
Strategy first, then execution.
Knows his way around Corporates, but excells at Scal-Ups. 
Ex Coolblue, KPN-HI, HalloStroom & ScentAir.

 Call me when you want to scale your company, but your team has trouble getting traction

☎ +31 (0) 6 5332 7167
✉ martijn@upforward.nl

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