LightBeam.ai

Associate Product Marketing Manager

Bajaj Finserv

Unit Manager

Phablecare

- Orchestrated marketing strategy at the acquisition, engagement, and retention stage of customers.
- With the help of the Martech platform MoEngage, figured out cohorts/segments to retain users via different campaigns on a day-to-day basis.
- Used channels such as Push, SMS, Email & WhatsApp in order to reach out to users.
- Worked on Weekly & Monthly Analyses to understand the performance and learning from the campaigns.
- Worked on App Install project which included driving app installs through various leads like LSQ, Shopify, Facebook, Google, and users who had Uninstalled the app.

Strategist - In App Marketing

Do Your Thng

1. Developing and executing end to end email, push, SMS and mobile marketing strategies and communications via lifecycle and triggered campaigns. 

2. Identifying and optimizing customer segmentation and personalization strategies.

3. Providing strategic insights for product adoption, metrics monitoring and cross-industry best practices to Product Heads.

4.  Develop best practices for user-retention to increase Stickiness Index (MAU/DAU) ratio

5. Maintaining App hygiene

Marketing Associate

I am a product marketer experienced in engaging users on mobile apps through multiple channels like Push, SMS, Email, and WhatsApp.  
I have worked on user journeys that include Onboarding, Cross Selling, and ReInstall.
 
Skilled in tools like MoEngage, Google Analytics, Firebase, Singular and SendGrid.

Soft skills include - Cross-Selling, Campaign Strategy, Influencer Marketing, and Deriving Insights from various data sources.

Taplio

Henna Husain's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Henna Husain's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Henna Husain's Linkedin Analytics