Henrik Lund's Linkedin Analytics

CURIOSITY is my main driver throughout life and in my +15 years career within international business development, media & marketing. Throughout, my career I have worked within international organisations and I have gained experience from global B2B and B2C brands within: Automotive, lifestyle, tech (microprocessors & AI), pharma, retail, travel & tourism, Hereunder, developing digital channels and implementing global strategies and campaigns to secure business growth. With focus on digital business development and digital marketing, including social media & E-commerce, customer behaviour and strong understanding of the customer journeys (both B2B & B2C), I have created great results for both employees and clients over the years. With experience on both client and agency side, I have built an ideal combination of skills and knowledge and brought together the best elements from top strategic level to the daily operational level. From a leadership and management perspective, I'm an experienced team leader with +7 years of experience leading account managers, creatives, programmers, media talent - lately managing a high-performance team as part of the no. 1. International Hub in Germany. Finally, I am highly commercially driven, fundamentally focused on results and on generating highest possible ROI. Using Data and KPIs/Metrics is therefore part of my every day decision making and goal management. With an entrepreneurial mindset I'm always challenging the status quo and striving for better, smarter and more efficient ways to do things. I believe in that EMPATHY & RESPECT creates RESULTS and by applying this together with being authentic and showing integrity is the best way to lead and conduct business. Privately: Married and proud father of two. #b2b #b2c #digitalmarketing #ecommerce #socialmedia #socialcommerce #digitalmedia #technology #customerdecisionjourneys #leadership #management #digitalbusiness #multilingual #germanspeaking