Henry Clayton's Linkedin Analytics

Sales, Marketing and Enablement are 3 different functions, yet they should be aligned to work towards a common goal. Sales want to close more deals and book more meetings, Marketing wants an understanding of how content is being used and what contributes to revenue, and Enablement wants sales reps to close their first deal/book their first meeting below the industry average ramp time. But what do these all have in common? In the words of ABBA, Money, Money, Money. 💰💰💰 Sales are finding there’s over ‘10+ stakeholders in deals in 2023’ - (Gartner), they struggle with buyer engagement and are being left behind by the competition who leverage more tools outside of calls/emails/face-to-face. According to the Product Marketing Alliance, 70% of product marketing content is never used, and if it’s used, Marketing have no clue how it’s being used, if the latest versions are being shared and ultimately, what’s contributing to revenue. The average time it takes to train a new sales rep is 381 days, and their tenure generally doesn’t last more than 2.5 years. Enablement are struggling to find ways to reduce the average time and get sellers up to speed and contributing quicker. If you want to chat about Allego, your love of ABBA or anything else, drop me a DM or shoot me an email. 📩 [email protected]