Retail Media FC

Founder

Topsort

As a Community Connector at TopSort, I focus on building and nurturing deep connections across the Retail Media industry.

My role centers on fostering growth, collaboration, and innovation among individuals and organizations, Retailers and Advertisers.

My goal is to bring together and engage people for collaboration and the development of the market.

Sr. Community Connector

Crealytics

- Use strategic thinking, a consultative approach, and relationship building expertise to develop new commercial deals/partnerships with large retailers
- Deep knowledge of both advertising technology and the e-commerce retail landscape

Country Representative - LATAM

Shifters - Business Transformation, Growth & Conversion

- I help companies in managing, optimizing, and expanding their digital marketing investments by building advanced Business Performance & Marketing Dashboards. 

- I can help with extensive knowledge on paid media channels like Google Ads, Facebook Ads, Affiliates, Retargeting, Comparison Engines, Programmatic Display, Media Buys, Email and App-Installs. 

- I can help companies in building a completely new or growing an existing Digital Marketing Team.

Marketing Consultant

Pipefy

• Responsible for Budget Management
• Managed 3 regions and 2 advertisement agencies 
• Doubled the number of Leads with the same budget.

Head of Digital Marketing

* Built the in-house agency team
* Direct report to CEO
* Launched new products
* Increased online sales and revenue with a high performance team.

Head Of Digital Marketing

PagSeguro PagBank

* Offline Media Buying Attribution
* Digital Strategy 
* AdTech and Martech Consultancy

Online Marketing Expert

UOL - Largest internet & infratech group in Latin America

Paid Search:
•	Strategic planning, campaign setup, optimization and reporting
•	Fully competent on specialized software such as Adobe Adlens AMO (former Efficient Frontier) and Kenshoo

	Results:
•	2x higher revenue volume for Shopping UOL (a price comparison site)
•	CPA reduction by 50% for UOLHost (an online hosting solution) and PagSeguro (an online payment solution)
•	Introduction of new methods that resulted in efficiencies in the entire paid search team

Programmatic Media And Retargeting ( Criteo, DBM and Vizury):
•	Planning, campaign monitoring, bid strategy definition
•	Full campaign setup, including custom audiences building and tagging process  
•	Conversion funnel analysis, focused on performance
•	Fully competent on DoubleClick DBM

Sell-side Projects:
•	Consultancy providing 
•	Publisher advise on increasing revenue and opportunities to monetize
•	Setup and Deployment a solution to manage UOL´s remain inventory with UOL Products

Digital Marketing Expert

Jumpeducation

* Adwords Basic and Advanced Training
Highly evaluated by students.

Teacher - Google Adwords Certification Program

Beleza na Web | Largest Cosmetic e-Tailer in Brazil

Achievements:

•	Created a highly engaged and skilled team that triggered a 60% revenue increase.
•	Designed process and iterant tasks with a consultancy company to manage online marketing performances optimizations and budget control. 
•	Led a bid management software implementation (Efficient Frontier).

Job Description:

•	Manage Search Marketing
•	Shopping Comparison
•	Retargetting and Display Media

Digital Marketing Manager

Retail Media & Online Marketing

Over a decade of professional experience in Digital Marketing.
Criative and Data-driven approach to growing business without wasting media dollars.
Passion about Digital marketing and technology. 

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