Sozdia

- Monitoring and registering the ukranian kids at the Kids corner
- Coordinating the volunteers on their time and work
- Helping the ukrainian refugees with their individual questions and needs
- Managing the donations and their giveaway
- running team meatings with other colleagues to improve workflows

Kids Corner Coordinator at Berlin Hauptbahnhof

3D Bildung GmbH

- Taking care of the children in different groups with a number of 10 - 15 children. (with 1-2 other educators)
- Having deeper conversations to solve certain conflict situations with elder kids.
- Making music on my guitar, singing with the children
- Thinking up new ideas for creative games and sports wass a big part of the daily routine

Educational assistant in the Kita Forststraße

Davigator

- Performing Covid19 rapid and PCR tests on citizens.
- registring, executing tests, cleaning up the working space
- visiting companies to perform tests in the same way.

Employee/ Tester at Corona Center

hi! share that.

- Managing branded content ads via influencer accounts for Clients from a wide range of industries. 
- Technical redesign of the hi! website. 
- Developing the strategic approaches with managers and community managers to reach goals like CPO, CPI with the appropriate influencers
- Running paid ads for the own brand hi! share that

Performance Marketing Manager

Accountable

Tasks:
- Growth strategy development and execution on the German market
- Channel optimization: Facebook, Google Ads, ASO (Appstore-Optimization)
- Defining growth experiments, running campaigns, identifying learnings
- Researching keywords for SEO, SEM and ASO Setting up and improving the tracking and analytics framework
- Data driven tuning, optimization of channels, campaigns and touch points

Results:
- Significantly lowered the Customer Acquisition Cost (CAC)

Growth lead Germany

MADFINGER Games, a.s.

Tasks:
- Managing the daily Scrum meetings in the marketing team
- Coaching colleagues within the marketing team to reach the goal of transparency and unity in working processes
- Building the online marketing strategy for SMM, User Acquisition & Influencer Marketing
- Hosting the Madfinger streams on Twitch and other platforms https://www.twitch.tv/madfingergames/videos

Results:
- Increased the amount of the year-to-year Downloads by 18% for Madfingers Top games via ASO
- Ran and improved sales by 12%
- Increased the conversion rate of emailing marketing by 28%
- Managed ingame events and its marketing activities and reached year-to-year revenue increases between 23% & 54% on such events
- Improved the Acquisition cost and conversion rate for the Pre-registration campaign in User acquisition (Youtube Ads, Facebook ads)
- Successfully managed the launch of Madfingers newest title „Shadowgun War Games“

Product Marketing Coordinator

Upwork

Tasks:
- Create, monitor, analyse and improve new and old Adwords, Facebook Ads and Youtube campaigns
- Implement Tag Manager and Google Analytics Goals
- Build campaign landing pages for different Brands to improve the CR & to decrease the CPA
- Work with different clients and in different segments such as retail, education, entertainment and medicine
- Create online marketing strategies and consult my clients with other online channels like: SMM, Mailing, SEO, Display, Yandex.Direct etc.
- Report improvements via Google Data Studio

Results:
- Achieved major conversion improvements in several Digital campaigns

Online Marketing Specialist - Freelancer

Milk the Sun

Milk the Sun is the leading solar panel market place in Europe.				

Tasks:
- Development of the marketing strategy
- Distribution of tasks in the team and monitoring their implementation
- Definition of employees KPI, tracking their results and motivate them
- Create campaigns for SEA, mailings and SMM with a team of content manager, designer and developer
- Present new analytical insights and marketing plans for the board of directors and investors
- Driving new product and marketing ideas through analytical insights of customer behavior.

Results:
- Achieved a year-to-year growth of conversions through all online channels by 12%
- Lowered the cost per action of paid campaigns by 66%
- Reduced the bounce rate of the website by 13%
- Increased relevant SEO Traffic by 25%
- Made the marketing spend more efficient by separating the budget in channels

Online Marketing Manager

Goodminer

Goodminer was a Startup in the recruiting sphere (closed) 

Tasks:
- Development of the project strategy
- Management of the development of the recruitment site
- Building a candidate search process
- Recruiting of candidates for outside employers

Co-Founder

Yandex

Yandex is one of the largest search engines worldwide and most popular search engine in Russia.

Tasks:
- Coordinating tasks between the account manager department and the analytical department
- Distribution of tasks in the team and monitoring their implementation
- Definition of employees KPI, tracking their results and motivation
- Analyse of advertiser campaigns
- Develop strategies to improve results for advertisers
- Work with major global advertisers in all segments
- Cooperate with departments: account manager, designers, media planners, developers

Head of the international Search Engine Marketing Analysts

Tasks:
- Analyse customer advertising campaign data to identify revenue and optimization opportunities as a part of the Sales and Business Development Department
- Creating compelling presentations with insights and concrete actions to enable account managers improve customer account performance
- Attend global key customer meetings to communicate analytical insights
- Interact with multiple departments such as account managers, engineers, designers, media planners
- Work with national and global key advertisers in different segments such as travel, retail, software, fashion, cosmetics, finance, gaming, medicine, car industry 	 		

Results:
- Achieved major improvements in terms of budget/CPC/CPL and campaign quality for multiple customer accounts
- Improved KPIs such as conversion rate, CPA, ROI, CTR, clicks, landing page quality in multiple customer projects
- Created a global market overview report of Yandex.Direct, which has been used to enter new country markets such as China and Slovenia

Search Engine Marketing Analyst

Looking for a role where I can work more with people. Any suggestion appreciated.

Experienced scrum master, product owner and marketing manager in the field of
software / online development and product marketing with excellent people skills

Taplio

Herman Koch's Linkedin Analytics

Herman Koch

Want to drive more opportunities from LinkedIn?

Taplio

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Herman Koch

Want to drive more opportunities from LinkedIn?

Herman Koch's Linkedin Analytics