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Hernus Vermeulen's Linkedin Analytics

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Hernus Vermeulen

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I am an experienced Senior Manager in the field of Marketing Management. Digital Marketing and all aspects related to it is my passion. I have developed Marketing Strategies using best practice Integrated Marketing tools, to ensure a coherent and effective implementation across the various functions and disciplines. I was appointed four years ago to close the gap between Marketing and Sales, in order for the two functions to become coherent as far Customer Journey Management, through the sales and marketing funnels, are concerned. Specialist skills include: πŸ‘ Marketing Strategy development, aligned with Business Strategy (B2C and B2B) πŸ‘ Brand Strategy Development (including Corporate Identity) πŸ‘ Internal Marketing and Communications πŸ‘ Advertising: TTL campaign implementation (including television, radio, print and other BTL elements) πŸ‘ Advertising and Media Agency Management πŸ‘ Channel Marketing, incl. Incentive campaign development πŸ‘ Market Research (Qualitative and Quantitative) πŸ‘ Website launches (B2C and B2B) πŸ‘ Website Optimisation, using Content Management and SEO best practices πŸ‘ Digital Marketing (incl. Social Media Marketing on various platforms) πŸ‘ User Experience (UX) application through persona planning and implementing πŸ‘ Pricing Strategy πŸ‘ Marketing Budget Management πŸ‘ Full Martech Stack management including CRM, CMS, Email Campaigns etc. πŸ‘ Inbound and Outbound lead generation campaigns πŸ‘ Data Management and Analytics Other skills: βœ” My exceptional attention to detail led to my involvement in tender management activities, which has proven very successful. This includes Super User status on the Loopio Tender Management platform. βœ” Process Planning and Implementation for ISO Certification βœ” Deal sheet development for product pricing and special deal development People Skills: 😊 Have built a one-man Marketing Department into a full-time employed team of 11 people 😊 Currently leading a team of 8 people, who manages incoming leads into full service agreement contracts General: My creative mind leads to out-of-the-box thinking on both the strategy development and creative application levels. I enjoy a dynamic environment, geared towards fast growth. #B2BMarketing #B2CMarketing #DigitalMarketing #SocialMediaMarketing #SEO #MarketingStrategy #BrandStrategy #Martech #CustomerJourney #LeadGeneration #Advertising #PerformanceMarketing

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