I'm so proud to champion the voice of Google Cloud's biggest fans! 

My big picture focus is on realizing new programming in the Google Cloud customer community like:
- Designing a global chapter program that ensures our members feel supported as we scale
- Partnering with the Google Customer Insights & Advocacy team to reboot the Google Cloud for Startups user group

My day-to-day looks more like:
- Organizing and or emceeing virtual sessions, local meetups, and in-person half-day events in the US and Canada
-Collaborating with my EMEA and LATAM counterparts to ensure we’re delivering consistent member experiences globally

North America Community Manager

Carefully

It's such a joy to support caregiver communities amid a worsening child care crisis within this karma-based care exchange mobile app by:

- Creating help content to simplify member onboarding and app feature adoption
- Collaborating on brand awareness strategy and content development for social channels

Community Engagement

RightBound

At this generative AI sales tech startup, I was waist-deep in creative strategies to enrich, engage, and scale a community of outbound sales dev leaders and build up the RightBound brand through social engagement initiatives.

On the social media front, I hung out on LinkedIn & Twitter building sales pipeline by:
-Designing and executing a data-driven content, events, and influencer strategy
-Partnering with product marketing on campaigns to highlight product features and customer stories
-Boosting brand reach by activating executive personas and championing employee advocacy
-Partnering with sales team to translate business goals into strategic engagement campaigns (e.g. Account Based Marketing, gifting, etc.)

In terms of community building, I:
-Drove member recruitment and engagement
-Planned and hosted events, workshops, and incentives that supported member interests and growth
-Created a budget for tools, events, gifting & swag

Social & Community Manager

Simplr

As the CXLife Community Manager, I was challenged to exercise my creative potential as a community-builder. As one leg of the Community & Advocacy team, I worked to cement CXLife as the go-to resource for CX professionals and support customer-facing humans by:

- Leveraging SEO strategies to develop content and resources for various CX personas
- Owning content strategy for community platform, blog, newsletter, social channels, and events
- Creating and managing email campaigns for event promos and monthly newsletters
- Building a network of content contributors and highlighting underrepresented voices in CX
- Designing graphics for events, emails, newsletters, blog posts, etc.
- Conceptualizing and creating intuitive and engaging web experiences on the CXLife site
- Curating swag for community champions

Community & Content Marketing Manager

Xerox

I supported the Content Management & Workflow Solutions team in driving the conversion of DocuShare free trial users to subscribers by:

- Designing and building a multi-lingual product support community on the Tribe platform
- Developing an onboarding journey, content strategy, and learning paths for product education
- Establishing channels for end-user feedback and product ideation
- Writing community standards and content/member moderation guides for support and product teams

Community Product Owner

Single Grain

Wanting to try my hand at freelance community building, I helped the Single Grain community transition away from a Facebook Group to a native community platform experience (Circle.so) by:

- Transitioning members from Facebook group to new Circle accounts
- Designing an onboarding process and other white glove member experiences
- Curating content based on emerging trends and member persona interests
- Consulting on engagement best practices for closed communities

Community Manager

Growth Tools

I joined this digital marketing startup to improve Growth Tools’ brand authority and relationship with the entrepreneurial community by:

- Devising and executing engagement strategy centered on educating small business owners
- Boosting client outcomes through live client workshops and digital enablement assets
- Forging brand partnerships and securing partner events (podcasts, guest blog posts, webinars, etc.)

Community Marketing Manager

Netsmart

In my final stretch at Netsmart, I advocated to ensure clients were top of mind for all departments (not just the client-facing ones) and to extend the CX team's impact in the organization by:

- Driving content, engagement, adoption, and product strategy for online community & CX mobile app
- Owning content strategy/development, presenter relations, scheduling, and event tech for ~120 educational sessions at annual user conference
- Launching and product managing the CX mobile app, Netsmart Snapshot ©
- Leading collaboration and fostering communication between internal teams and client leaders through User Groups

Client Experience Manager

This role is where I was introduced to community-building and I fell in love! In my first two years at this Healthcare/IT organization, I united the siloed user communities by:

- Partnering with Client Education, Support, Engineering, and UX teams to design and project manage the launch of a singular online community experience
- Establishing an editorial calendar and process to manage client-facing content
- Creating and maintaining community guidelines, member guides, and platform release notes
- Supporting virtual events and User Group meetings by coordinating speakers and producing decks

Client Experience Consultant

Cerner Corporation

I consider this my first big-girl job because I had a desk, a work bag, and a badge. Between troubleshooting, resolving, logging, and triaging inbound technical support calls, I:

- Designed and led new hire onboarding and training sessions for support tools
- Created end user self-service guides based on the most reported incidents to aid in case deflection
- Contributed to and audited internal knowledge content

Client Services Analyst

Seton Hall University

I didn't get to wear a lab coat or goggles, but I did get to:

- Coordinate appointments and communicate details of eye-tracking experiment to participants
- Research and analyze related studies and data for deep learning presentation and review
- Present weekly findings to fellow researchers and professors

Research Assistant

Hey – I’m Alysa, a creative and community-minded experiential marketer with 7+ years of customer activation, education, and storytelling under my belt! Content development, customer advocacy, and event production are my jam, with a sprinkle of graphic design.

These days, I'm working to create engaging learning experiences with C2C, the Google Cloud Customer Community, and amplify the voice of Google Cloud customers. 

Between work, you'll likely find me on a plane racking up SkyMiles or planning my next voyage!

If you'd like to connect, please personalize your request with the coolest place you've traveled ✈️

Last week was proof that community is everything and everywhere 🫶🏾

Seeing our members from all over the globe chatting about AI governance while working on our nearly impossible jigsaw puzzle has been the professional highlight of my 2024!

The entire #GoogleCloudNext experience served as a solid reminder of why I do what I do and why I proudly tell people I have the BEST job in the world. 

🙏🏾 I’m infinitely grateful for the opportunity to spend time IRL with current Google Cloud community leaders like Fintan Murphy, Yuliia Tkachova, Antoine Castex, Paul Lees, guillaume blaquiere, Andy Yates, Derek Nogiec, Daniel Flügger, and Denys Krasnikov. 

⚡ I'm SO inspired by my new community friends Shameeka Emanuel, Roderick Griner, Peta-Gay Clarke, Sequoyah Patrick, PMP, Maya Tudor, Rayman Aryani, and Loryn Hairston. 

💙 I'm deeply proud to have worked alongside Marcy Young, Alesha Neely, Abby Hunt, Josh S. Berman, Alfons Muñoz, Michelle Gurney, and Stacey Zerante to bring the C2C vision to life in Las Vegas.

We all had a hand in making community happen in every booth, in the long hallways, and in the painful Starbucks queues. 

But it doesn’t stop there – continue the conversation with me and Josh for the C2C post-Next recap Wednesday: https://lnkd.in/gzxTv39H

C2C is where you belong – come get in on the fun!

Alysa Turner

Serving the Google Cloud Customer Community | Community & Engagement at C2C

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This is what it's all about – Connecting Google Cloud customers, one piece at a time 🧩

I've been so encouraged by feeling the energy of our community come together this week over all things Cloud! 

Looking for your perfect fit at #GoogleCloudNext?

Stop by C2C booth 1710 today at 3 pm for our Women Techmakers Meetup! https://lnkd.in/gJbJAeH8

Abby Hunt Alesha Neely Alfons Muñoz Marcy Young Stacey Zerante Yuliia Tkachova L. Elliott Abraham Josh S. Berman Roderick Griner

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