Kat Garcia

Email Science

I help eCommerce brands boost their revenue from Email & SMS.

Founder, eCommerce Email & SMS Marketing

Octane AI

Advisor

Thinkful

Digital Marketing Mentor

NopSec

-Devising strategies to drive online traffic to the company website, conducting A/B tests, tracking conversion rates and continuously making improvements to optimize and improve the website.

-Developing and managing digital marketing campaigns, utilizing a range of techniques including retargeting, display, paid search, SEO and PPC and continuously experimenting with new channels and approaches.

-Overseeing the social media strategy, ensuring alignment to the overall digital marketing strategy.
Working with copywriters to ensure all content is fully optimized for the web and distributed across relevant digital channels including emails and newsletters to engage clients and prospects.

-Researching and on-boarding new apps and platforms to better improve digital sales & marketing activities.

-Managing online pre-and post-digital marketing of all events– industry trade shows, conferences and organized events, as well as virtual conferences and webinars.

-Managing all event marketing activity via Salesforce and Marketo, ensuring campaigns are set up, communication is sent to Sales team and progress tracked.

-Working with the design agency to develop compelling materials (Videos/Infographics) that educate relevant target audiences, raise brand awareness and increase campaign conversions.

-Managing all internal communications, ensuring product GTM strategy, company updates and competitor news and developments are shared with relevant team members.

Head of Marketing

Thomas

-Manage the development, delivery and execution of customized digital marketing efforts for clients that address sales, marketing and lead nurturing funnel goals.
***Leverage social media, SEO, SEM, eMail, content development, advertising, and more.

-Direct activities for specific accounts on a daily basis:
***Act as main customer contact.
***Organize and prioritize projects with cross functional teams for Social Media, SEO, SEM, eMail, and content creation.
***Set project timelines and milestones.
***Manage all database segmentation to accurately target audiences.

-Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance.
***Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.
***Manage campaign performance reports and share results across teams to ensure constant program evolution.

-Collaborate with internal stakeholders to maximize marketing efforts while reinforcing customer brand, presence and voice.
***Partner closely with sales team on project kickoffs.

SEO Analyst

- Evaluate clients’ existing websites and document adjustments to bring up to usability and SEO best practices.
- Research keyword phrases to identify most beneficial opportunities for targeting their audience.
- Create strategy to target keyword phrases – both on page and off page.
- Generate appropriate content and links to deploy
- Track all keyword phrases and website pages to allow for analysis of trends in traffic and exposure.
- Stay up to date on latest algorithm updates, industry trends, and news

Digital Marketing Strategist

Crysta Design Group

Digital Marketing Manager

eCommerce Email & SMS Marketer | Advisor OctaneAI | Live, Love, LDon't LSpam

Hey there. Nice to meet ya.

I help SaaS, Tech, and eCommerce brands boost revenue from Email & SMS. 
(Caveat: You need to have traffic coming into your site of course by way of ads, socials, content, etc.).

So, how can I help you today? Questions about email marketing for your business?

DM me here or find me at https://www.emailscience.com/

Cheers!

Founder, Retention & Lifecycle Marketing - Email & SMS

I help eCommerce brands boost their revenue from Email & SMS. 

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