Hendrik Haandrikman's Linkedin Analytics

With over 10 years of experience in marketing, growth, and content, I am passionate about helping mobile developers monetize their apps through subscriptions. I am currently the VP of Marketing at RevenueCat, the leading platform for building, managing, and growing subscription businesses on mobile. I am responsible for defining and executing the marketing strategy, overseeing the content, demand generation, and product marketing teams, and collaborating with the product, engineering, and sales teams to deliver value to our customers and partners. In my previous role as VP of Growth Marketing at Bitrise, I led the marketing function as we scaled from a small startup to a global leader in mobile DevOps. I built and managed a high-performing marketing team, launched and grew the Mobile DevOps category, expanded into new markets, and significantly increased recurring revenue and customer retention. I leveraged my skills in digital strategy, content strategy, and growth hacking to create and optimize campaigns, content, and channels that generated qualified leads, engaged users, and drove conversions.