Al Maryah Community Bank

- Develop content strategies to meet both the organization’s business objectives, as well as the needs of its customers. 
- Conduct extensive research and analysis on consumer thoughts and trends.
- Create content tailored to the organization’s target audience.
- Strategize content pillars and sub pillars.
- Plan and propose content ideas. 
- Collaborate with other teams / departments to implement overall content strategy.
- Ensure consistency across all content, from website to mobile app to social media channels.
- Conduct periodic content audits and report KPIs.
- Analyze and optimize content marketing strategy.
- Support Human Resources in product launches.
- Consumer awareness representative.
- Carry out any other tasks requested by Management in line with strategic objectives of the bank.

Content Strategist

Finance House

Mapped out digital content marketing strategies that support and expand short & long-term marketing initiatives. 
Provided leadership and guidance in developing and implementing external social media strategies that maximize the potential of digital platforms & align with business goals.
Managed digital presence for Finance House Group (social media, newsletters, articles, press releases, etc).
Collaborated with other departments in the development and implementation of creative digital campaigns.
Produced reports that analyze campaign performance, sentiment, and trends.
Supported in evolving Finance House’s approach to using social media in company updates & crisis management.
Strategically monitored competition/market changes & identified best approach towards them.
Supported internal business units in their communication needs on the social sphere.
Ensured all content is on-brand, consistent (in terms of style, quality, and tone) and optimized for search, creating a positive user online experience.
Worked closely with the Digital Marketing team to help in search optimization of the content.

Social Media & Content Specialist

Threads & Stitches

Hand crafted the products.
Created social media content on all platforms (photography included).
Launched digital ads to promote products & drive sales.
Spread awareness towards the brand using PR.
Facebook: https://www.facebook.com/ThreadsAndStitchesLb/
Instagram: https://www.instagram.com/threads.stitches/

Founder

Blue Hat

Managed overall projects (social media, e-commerce, online marketing) & ensured their successful delivery in an excellent & timely manner. 
Oversaw the day-to-day work and handled a team composed of Content Creators & Community
Managers, Graphic Designers, Online Marketing Specialists, Photographers, Media Specialists, Freelancers & External Suppliers.
Executed yearly strategies for clients and helped the team implement them effectively.
Devised content strategies whereby editorial calendars are based on, for client’s different social media channels.
Provided team feedback and creative input to ensure excellence in regards to Social Media.
Generated creative briefs and oversaw the creation of client newsletters and blogs.
Generated creative online marketing campaigns and tactics that fit the strategy’s general aim and allocated channels and budgets accordingly.
Created/developed communication and social media strategies or trainings /workshops for clients.
Travelled to KSA periodically to meet new clients, present strategies/
campaigns, and maintain excellent client relationships.
Managed and maintained excellent relationships between Blue Hat and its clients.
Understood and analyzed clients needs and developed briefs and tactics accordingly to meet business goals.
Created a process to ensure work flows smoothly within the digital team.
Planned the digital team’s schedule and assigned tasks accordingly to team members.
Oversaw operations and ensured excellent delivery of tasks in a timely manner.
Managed/trained the digital team and grew their skills for better performance.
Highlighted inconsistencies and re-aligned strategies accordingly by providing solutions to unmet KPIs.
Continuously researched trends and gained insights about different industries to ensure clients are always ahead of competition.
Gave workshops, presentations to the digital team regarding a skill needed and introduced new trends beneficial to their day-to-day tasks or professional development.

Head of Social Media

Ogilvy

Developed and presented targeted/customized social media strategies for existing and prospective clients (pitches).
Attended weekly meetings with the different clients to align on way-forward for new project ideas.
Handled projects regarding filming, editing, and recording VO to end up with professional videos.
Created and monitored social media content for different regional clients.
Created in-depth analytical reports and benchmarks assessing brand performance on social media platforms.
Managed and optimized the ads strategy on Facebook, Twitter, and Instagram.
Coordinated with the PR team & designers for all client related projects.

Senior Social Media Executive

Absolutely Digital

Researched up-to-date content to come up with ideas for articles.
Wrote articles in Arabic for Ella Magazine's digital website. 
Wrote articles in English for Ella Magazine's mobile application.
Wrote the entire content in English and Arabic for Ella Tips' mobile application.
My work can be found on www.ellamagz.com/blog.

Copywriter

Eastline Marketing

Followed up on client's calendars and reports.
Followed up with the team & designers for all client related tasks.
Monitored daily all social media platforms.
Coordinated with different departments (production, media, design).
Provided support and training to the team.
Set monthly meetings with the clients.
Created monthly reward program for the team.
Monitored effective benchmarks for measuring the impact of social media programs.

Social Media Manager

Created content calendars for different clients.
Moderated Social Media platforms and engaged with customers.
Created monthly analytics and reports.
Conducted a live coverage for the Entrepreneurship in Economic Development Conference 2 for Interactive Business Network in Qatar.

Social Media Specialist

Ritcom

Performed extensive market research, market analyses, and competitor analyses.
Engaged in creating and posting daily content on different Social Media platforms.

Social Media Coordinator

ExtraCo

Actively contributed in finding potential clients and prospective contracting projects.

Marketing Internship

Publicis Graphics Lebanon

Contributed in the adaption of the Crest and Oral B advertisements.
Helped in the creation of the Crest AIO new advertisement initiative.
Worked on the Nestle Waters stickers and posters for the in-store supermarket displays, the truck/van displays, and the water gallon fridges.
Communicated back and forth with the client in order to come up with the desired results.

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