Hila Lauterbach's Linkedin Analytics

Hello, I’m Hila – Co-Founder and Sr Vice President of product marketing with extensive experience leading and building high-performing go-to-market teams in global tech start-ups and enterprises. Collaborating with cross-functional teams, I lead every step of the product’s marketing journey from positioning, pricing, packaging, competitive Intelligence and analysis, sales enablement, VOC, VOS, product prioritization and marketing communications, through the GTM to product launch. I am passionate about the intersection of technology and business and how the two can optimize customer needs and commercial outcomes. For the past 15 years, I have gained wide-ranging expertise across product marketing, marketing, sales, and business development, and have an outstanding record of growing demand generation, customer base, and introducing innovative, revenue-generating initiatives. I arrived in the U.S from Israel’s thriving start-up scene where I was co-founder and founding-team member of 3 start-ups. Leveraging my strong entrepreneurial mindset, I combine my extensive industry and product management knowledge with a strong business acumen. Above all, I am a people person, building and maintaining win-win partnerships and managing B2B transactions and accounts for leading channel partners and customers including Amazon Web Services, Salesforce, Google, Oracle, VMware, HP, PayPal, Philips, CheckPoint, Microsoft, McKinsey & Company, PWC and more. I am a high performer who thrives under pressure and is committed to achieving excellence. I love leading teams, taking initiative, and driving projects forward, often beyond initial scope. I appreciate working with the latest technologies in fast paced, project environments and am driven by the challenge of creative problem solving in highly competitive markets.