Kohl's

Kohl's Media Network and Customer Relevancy:

Transitioned to customer facing teams, contributing to user-centric design practices by developing concepts and applying design thinking in collaboration with Product Managers, Software Engineers, and Stakeholders.

Product Designer II

Enterprise Application:
Creating a platform for Merchant Assortment Planning 

•Drive User Centric Design practices consisting of end user’s needs, wants and limitations by working iteratively with Product Manager and Software Engineers
•Organize and facilitate User Research and Usability Testing initiatives across teams 
•Lead Design Discovery & Framing by collaborating with stakeholders and partners to synthesis a path toward the desired goal

Product Designer

Consultant

• Conducted research & organized findings into presentations to inform brand strategy & creative execution 
• Developed various brand marketing initiatives for clients which included conducting competitor research and discovering brand differentiator

Brand Strategist

Continuity Logic

• Facilitated new website design including UX, design, and content  
• Led marketing strategy to ensure consistent communications and campaigns 
• Planned multiple events to ensure engagement of target audience
• Managed marketing plans to ensure timelines and budgets were met

Marketing Strategist

AACSB International

• Collaborated with various departments to secure sponsorships, manage digital media, and plan conferences
• Researched industry trends, speakers, analyzed data, and developed content 
• Analyzed conference results from of  200 attendees

Associate, Conferences

Love Culture Inc

• Supervised and trained all employees to comply with company standards 
• Oversaw store grand opening including inventory management and visual merchandising according to corporate guidelines
• Planned and executed proper floor coverage and floor management to maximize store volume as well as to minimize store shrinkage
• Assist in running an organized, clean, and well merchandised store

Assistant Manager

Plan Ahead Events Central Tampa

• Established and built relationships to help grow business
• Created and executed business plans and strategies including marketing and sales strategies 
• Assisted with on-site event execution and securing sponsorships packages for clients
• Oversaw client experiences from concept to post event phase

Co President

They call me a design whisperer – I can hear what users need even before they say it (crazy 8s & journey maps help too!). I'm a product designer who uses user research to craft intuitive experiences that boost customer satisfaction silencing pain points. At Kohl's, I championed platform adoption and am currently streamlining processes & designs to drive even better results.

Portfolio: www.hilalozkaya.com

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