KontentCraft

KontentCraft A core content marketing agency delivering bespoke content that tells your story and drives engagement and growth.
✅𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: Crafted and implemented content strategy, design, and marketing for 50+ brands and 150+ Projects. 
𝐑𝐨𝐥𝐞𝐬 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬-  
✅Developing and executing content marketing strategies that align with the business goals of various brands.
✅Creating and managing content calendars for multiple clients and channels. 
✅Curating content using keyword research, competition analysis, trends, Google Analytics, and professional intuition. 
✅Deep researching about the clients' brands, market and TA. Keeping abreast of the latest news and developments in clients’ industries.
✅Crafting brand strategy, storytelling, persona, vision, mission, taglines, tone and voice, messaging pillars. 
✅Creating buyer personae based on demographics, behaviors, interests etc.
✅ Visualizing, conceptualizing and transforming ideas into captivating stories that make brands stand out in a crowded marketplace. 
✅Creating multi-channel marketing communication-mixes for clients. 
✅ Using AI tools advantageously for greater productivity yet creating humanized content. 
✅Planning and executing projects with tight deadlines. 
✅Managing relationships with clients, key stakeholders (CXO level). 
✅Managing a team of content specialist, designers, and social media managers. 

✅Industries worked with-
•	Consultants & Coaches
•	E-Commerce
•	Financial consultants
•	Food 
•	Media and Entertainment
•	Chemicals and Petrochemicals
•	Engineering and technology
•	Digital Marketing 
✅Tools well versed with
•	Marketing Tools - Google Keyword research, Google Analytics, Hootsuite, Buffer, Preview etc
•	Design - Canva 
•	Project Management tools – JIRA, SLACK and Notion
•	AI Tools - Jasper.ai, Chat GPT, Rytr.me, Copy.ai, wordcraft.ai, Quillbot, etc.

Head of Content

TheWOOMag.com

THEWOOMAG.COM - India’s only career, business, and lifestyle media platform for women entrepreneurs, professionals, and leaders.
✅𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
•	Launched Limited Print Version of the Magazine 
•	Organized Unstoppable Women Summit Awards 2024 
•	Grew the audience by 5X and optimized social media reach to 250k+ accounts within a month through targeted content strategy and marketing for the event.  
•	Boosted event reach and engagement by 32% through integrated marketing campaigns, influence marketing and strategic collaborations. 
•	Launched “Howdy| How Did I Do It”, as THEWOOMAG’s initiative to transform lives through experiential storytelling. 
𝐊𝐞𝐲 𝐑𝐨𝐥𝐞𝐬 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
Managing the complete business operations and marketing of the magazine. This includes- 
✅Ideating, conceptualizing, and executing magazine content strategy across web portal and social media channels. 
✅Curating high value – interesting, inspiring, and useful content for the magazine audience.
✅Editing and proofreading content for final distribution. 
✅ Researching and analyzing the audience usage, patterns, behaviors, likes, and content consumption needs through Google Analytics, keyword research, and through primary research to create relevant and high-demand content.
✅Content acquisition through collaboration with subject matter experts and thought leaders for highly credible content. 
✅Leading and nurturing a team of subject authors. Proofreading and editing articles written by a team of writers. 
✅Creating social media strategies, and running social campaigns for deeper engagement.
✅Creating revenue-generating ideas – sponsored content, ads, and events for the magazine. 
✅Organizing offline and online events, collaborating with influencers, and industry leaders to expand reach and engage TA.
Facebook | Instagram |Linkedin | Twitter : @Thewoomag

Founder - Editor-in-Chief

WomenOnOwn 

WomenOnOwn Inc is a growth-driven ecosystem founded with an objective to promote women entrepreneurship in India. 
Services offered -
Community - Fondly called WOO by our members, we are a community of 5k women business owners across India creating a strong network.
Events - We organise events, meetups, networking sessions for ladies 
Training & Development - We organise and support knowledge sessions for community members to help them grow their businesses.
Business services - open to all women entrepreneurs needing help in the following areas.

1. Learning & Development
2. Networking 
3. Business Mentoring

Founder & Mentor

ChemBizAsia

𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Conducted in-depth market research, regularly analyzed import-Export data of related products to identify trends, customer needs, and competition, created decks, country reports providing insights to the CEO and the principals for informed decision-making.
𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Built and maintained strong relationships with key clients, ensuring high levels of customer satisfaction and long-term partnerships.
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Ensured smooth operations from beginning to end by creating and implementing Standard Operating Procedures (SOPs) that streamlined processes and enhanced efficiency.
𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Coordinated with customers, suppliers, and various agencies to ensure seamless daily operations and effective communication.
𝐏𝐚𝐲𝐦𝐞𝐧𝐭 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Monitored and tracked payments from clients, ensuring timely and accurate financial transactions.
𝐒𝐡𝐢𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed shipments and associated documentation, ensuring timely and accurate delivery of products.
𝐋/𝐂 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Handled Letter of Credit (L/C) related queries and troubleshooting, ensuring smooth and compliant financial operations.

Co-founder and Head – Business and Marketing operations

WOOBazaar.com

Launched WOOBazaar.com – The first ever Business Classified site for Women Entrepreneurs & Self Employed in India to help promote their products. 

Pioneered the concept of the Flea market in India. Organized a flea market – WEALTH Mela in 2010 in Navi Mumbai to provide marketing and sales avenues for small business owners. It was very successful, everyone was happy and made money. The event was featured by DNA.

Founder & Business head

Mikata Industries Co., Ltd

Mikata is a Chinese Polymer, Fibre Intermediaries, and specialty chemicals Trading company Headquartered in GuangZhou, China.

Roles and Responsibilities:
•	Establishing Operations: Launched the India Representative Office for Mikata in Mumbai, laying the foundation for the company’s operations in the region.
•	Comprehensive Management: Directed all aspects of Mikata’s operations in India, ensuring seamless integration with the company’s global business strategies.
•	Contract Management: Managed all contracts between India and China, overseeing negotiation, execution, and compliance to ensure mutual benefit and legal adherence.
•	Communication with Headquarters: Regularly updated the headquarters on price trends and developments on the supplier side, providing critical insights for strategic decision-making.
•	Supplier Relationship Management: Maintained strong relationships with supplier offices, ensuring timely execution of contracts and resolving any issues.
•	Issue Resolution: Addressed and resolved issues related to contracts, including demurrage, detention, vessel, and shipment delays, to minimize operational disruptions.
•	Financial Management: Ensured timely receipt of payments, maintaining accurate financial records and fostering trust and reliability with clients and partners.

Country Head

Trafigura - Bombay Liaison Office

•	Direct Reporting: Directly reported to the Head of the Petroleum Division, providing regular updates and insights on operational activities.
•	Operational Management: Managed all operations within the division, ensuring that all functions ran smoothly and efficiently.
•	Contract Execution: Oversaw all aspects of contract execution, including managing Letters of Credit (L/C), vessel management, shipment execution, and handling detention and demurrage cases.
•	Business Communication: Managed business communication on behalf of the Head of the Petroleum Division, ensuring clear and effective information flow between departments and external parties.
•	Strategic Relationship Management: Maintained strong relationships with buyers, handling price negotiations and ensuring smooth execution of transactions to foster long-term partnerships.
•	Issue Resolution: Addressed and resolved issues related to contracts, including L/C, demurrage, detention, vessel, and shipment delays, to minimize operational disruptions and maintain client satisfaction.
•	Management Information Systems (MIS): Managed MIS to track and report on – contracts, shipments, payments, etc ensuring.

Manager - Operations

ITM Business School Kharghar

Lectured on International Business Management

Lecturer (Part time)

SIES College of Arts, Science & Commerce SION(W)

Ayur Herbals

Key Achievement – Visited 5 states and 15 cities in the first 6 months to study distribution channels, markets, and customers. 

Roles and Responsibilities:

•	Market and Product Research: Conducted extensive market and product research as part of the team for the launch of the new shampoo variant, gathering insights on consumer preferences, competitor analysis, and market trends to inform the launch strategy.
•	Product Launch: Played a key role in the launch team for the Henna – Tulsi variant of shampoo, coordinating marketing and sales efforts to ensure a successful introduction to the market.
•	Distribution Channel Management: Effectively managed the distribution channel, ensuring optimal product availability and reach.
•	Sales Strategy: Provided valuable inputs on strategies to increase sales and enhance distribution, contributing to overall business growth.
•	Sales Team Management: Led the sales team, including forecasting sales targets, developing incentive programs, and ensuring high performance and motivation among team members.

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