Simple Success Inc

As the Head of Strategic Marketing at SSI, I lead our efforts in delivering top-tier corporate consulting services focused on marketing, e-commerce, and digital strategies. With extensive experience in both retail and wholesale/distribution sectors, I am dedicated to transforming analytics-informed insights into actionable strategies that drive growth and enhance market presence. My role encompasses pioneering innovative solutions and guiding global brands towards achieving their vision through strategic marketing excellence.

Head of Strategic Marketing

Circle K

Executed on key strategic initiatives to deliver superior omnichannel experiences that bridged the digital and physical worlds, empowering customers to engage with the brand across multiple channels seamlessly. Collaborated with key internal partners (Technology, Store Operations, Customer Experience, Design, Marketing, etc.) to accelerate efforts & evangelize the adoption of omnichannel best practices. Delivered a scalable omnichannel experience from discovery to fulfillment to post-purchase re-engagement. 

• Drove a 10% growth in the E-Commerce channel’s profitability through analysis, ideation & collaboration 
• Initiated & developed the 3rd Party delivery experience including ownership of the entire customer experience 
• Established measurable KPIs for channel health, consumer experience & operational success
• Lead the design and development of the North American dashboard on E-commerce activities to standardize reporting metrics. This facilitated the development of actionable insights & internal benchmarks for each BU
• Enabled seamless cross-departmental collaboration & enhanced transparency of information by spearheading the development of inter-departmental reporting & communication channels 
• Accelerated efforts to evangelize adoption of omnichannel best practices through effective collaboration and negotiation with internal partners
• Achieved a 5% growth in the US and a 3% growth in the Canadian E-Commerce channel by leading the development of processes & cross-functional teams to align operations, category management & Pricebook to deliver KPIs inclusive of driving the day to day tactics to achieve operational excellence
• Collaborated with external vendor partners to develop extensions of brick-mortar programming 
• Lead catalogue development with category management & localized pricing team to advance the marketplace initiative to maturity
• Improved customer acquisition & conversion by incorporating a strong Test & Learn culture in the team

Senior Manager, Omnichannel & Digital Commerce

Lead the Marketing Team to conceptualize and devise marketing and communications strategy for a variety of private brands. Managed & coordinated internal and external partnerships. Presented associated reports & presentations to leadership while efficiently tracking projects. Hired, trained & supported a dedicated team of coordinators to inspire innovation & support the brand goals.
 
•	Provided creative strategy & insight supported by empirical research and consumer trends to drive strategic market share growth.
•	Spearheaded the conception and execution of multi-faceted retail campaigns & communications while ensuring consumer focus and efficient execution to deliver on sales and traffic metrics.
•	Managed end-to-end marketing projects, overseeing budgeting, timeline adherence, and performance analysis.
•	Lead cross-functional team to rebrand a brand with a 50-year heritage; ranging from store design, media mix, internal and external communications, offline & online creative direction.
•	Lead a 360-degree marketing program, including creative strategy that delivered a 20% lift in sales and proved to be the best sales year for the product in 5 years
•	Lead a social & digital marketing campaign that drove 40% unit growth 
•	Launched a database management platform to captured store attributes which reduced signage costs by 20%
•	Consistently outperformed acquisition & engagement targets for social platforms 
•	Lead the development of engaging content to build social media audience
•	Utilized data-driven insights to optimize marketing mix, achieving a 25% improvement in campaign ROI.
•	Worked with a vendor partner to develop digital tactics that resulted in 8% increase in customer count at key locations
•	Collaborated with product leadership to uncover insights for developing marketing strategies for existing and new products.
•	Drove social, mobile and SMS campaign to enhance National programs, and utilized data to consistently grow audience within each platform.

Marketing Manager

Mac's Convenience Stores Inc.

As a Marketing Supervisor, I was able to conceptualize and orchestrate marketing campaigns that reinforced the intended brand image.  I collaborated with Category Managers to understand business objectives and formulate marketing strategies and tactics accordingly I was responsible for developing and launching integrated, multi-channel campaigns inclusive of print, social media, e-newsletter, website content, street team activations, mobile, In-Store, Near-Field communications programs as well as direct marketing campaigns that propelled sales. 

•	Initiated print RFP and collaborated with national counterparts to gain synergies 
•	Played a key role in the initiation of Froster Active Kids Sponsorship program
•	Directed the team in branding, user experience and navigation of website
•	Delivered a Fuel loyalty program that increased revenue by 5%

Marketing Supervisor

I was responsible coordinating with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials. My responsibilities also included collaborating with Category Managers to understand business objectives and formulate marketing strategies and tactics accordingly.
 
•	Recipient of the GCIAA (Global Convenience Industry Achievement Award) for all of Canada as a retail representative (Based on presentation skills and content of marketing strategy proposed).

Marketing Specialist

Pareto

As the Account Coordinator of Shoppers Drug Mart’s Pharmacy and Corporate brands, I was responsible for four main functions; marketing support, client service, project management and managing the financial cycle. My responsibilities included managing work-flow from creative through production, kitting & execution. Since this position was the first point of contact for the client for any Pharmacy or Corporate Brands related queries, diligence and efficiency are key requirements of this position. I managed work-flow from creative through production, kitting & execution. To further develop the programs I collaborated with the client to develop communication tools for better program executions. I also worked closely with production and design staff to ensure overall effectiveness of advertising programs and materials.

Account Coordinator

Shoppers Drug Mart

In this position I was successful at improving various processes; I restructured contents of various communication tools for retail staff and developed standards for kit instructions to improve execution. I planned seasonal signage programs, negotiated fixture pricing, and assisted with the execution of various new marketing endeavors at Shoppers Drug Mart. I took the initiative to create and facilitate a variety of internal and external marketing communications. As part of my responsibilities I briefed and proofed creative for all seasonal promotions and marketing operations tools. Through this experience I was able to develop a thorough understanding of consumer insights and product categories knowledge. I also improved and updated in-store signage calendar to assist in planning. I liaised with various departments including: IT, translation, legal, creative, promotions, operations for multiple projects

Marketing Operations Coordinator

With over 10 years of experience in traditional and digital marketing strategies, my name is Hina Mian and I help brands propel to their fullest potential, driving awareness, sales, customer count and brand engagement. I have experience in crafting the right marketing mix inclusive of media and merchandising to maximize on deliverables. 

I am experienced in highly targeted online & offline marketing strategies, people management, internal communications, external communications, high-impact marketing campaigns, direct marketing, social media, digital marketing, print management, shopper marketing and relationship building with a focus on optimizing results.

Specialties: Brand Management, Digital & Traditional Advertising, Social Media Marketing, Promotions, E-Commerce, Competitive analysis, Communications, Marketing Strategy, Marketing Research, International Marketing

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