Skyline College

Communications Manager

Cint

Joined Lucid, LLC, the company was acquired by Cint 2021. Lead global product and content marketing for a marketplace connecting B2B2C entities who perform market research and/or media measurement with respondents who answer survey vehicles. Enhanced the process for product launches and go-to-market execution. Revised communication strategy for product messaging to customers and partners. Created a new webinar series to broaden thought leadership and increase top-of-funnel lead generation. Run the pricing committee to ensure global pricing continuity. Engaged in the integration process to define product roadmap and future messaging post-merger.

Vice President Product Marketing

Business Wire

Built Business Wire's global product marketing team. Created persona and market segmentation to expand Business Wire’s go-to-market efforts. Constructed value-based messaging and positioning for enterprise-level customers and prospects. Launched sales enablement practice to create consistent positioning and messaging for stakeholders. Led the team to provide competitive analysis, new sales tools, and collateral overhaul. Implemented a global pricing strategy for transaction and enterprise customers. Engineered a thought leadership content strategy that includes a dynamic webinar series, white papers, blogs, and videos. Content strategy increased MQL's by 248% in 2020. Increased overall leads by 400%.

NETSCOUT

Led product marketing campaigns supporting sales and corporate marketing with content and collateral for enterprise security product line. Teamed with product management, sales engineering, corporate marketing, and sales delivering go-to-market plans, competitive analysis, buyer personas, and product positioning. 

Managed global analyst relations program. Initiated paid and un-paid content programs, external messaging and positioning to global analysts in network and application performance management (NPM/APM), software-defined networking (SDN), IAAS, PAAS, and security. Built bridges between business units, corporate executives, and influencers. Executed corporate "analyst day" to introduce analysts to corporate executives and staff. Implemented research sharing program amongst business units. Grew year-to-year analyst touches by 400% and increase analyst coverage by 100%.

Director Product Marketing

Wowpads, Inc

Marketing support for: pitch deck, corporate presentations, product strategy, B2B demand generation and investor relations

Marketing Consultant

ERE Media, Inc

Led product marketing, demand generation, integrated marketing for B2B/B2C virtual information service for global HR, talent acquisition and talent management. Built demand generation, marketing automation (Hubspot) for all conferences and events (email, direct mail, digital marketing, SEO, content marketing). Accountable for 35% of company revenue. Launched complete re-design of website and content delivery system, yielding increased visitors and engagement. Created new processes to manage annual conferences – increasing conference attendance by 25% and revenue by 20%. Built lead generation program for SAAS-based benchmarking system for HR/TA leaders. Total company re-brand with new messaging and corporate positioning which uplifted corporate presence in HR/recruiting space.

Sr. VP Marketing

Staffing Industry Analysts

Led the overall B2B corporate and product marketing, branding, positioning and pricing of global subscription-based advisory service for human capital management. Launched new conferences in EMEA and AsiaPac, meeting 100% of delegate forecast.  The Marketing team was accountable for 30% of total revenue.  Created a go-to-market strategy and grew new cloud=based educational service for Global buyers of contingent labor by 500%. Revenue stream beat plan by 100%. Built demand generation for global events (direct mail, email, social media) increasing conference/event attendance and revenue every year. Launched re-design of website and content management system; increasing website traffic by 100%. Speaker at industry conferences on social networking and marketing

Sr. VP Marketing & Interactive Services

CaseCentral, Inc.

Launched a SAAS-based legal discovery platform. The marketing team was responsible for product management, product marketing, and demand generation. Wrote all MRDs and PRDs for SAAS-based legal discovery platform. Created an integrated B2B demand generation and lead fulfillment system which increased sales opportunities by 100%. Built a PR strategy which created a new product category increasing by-lined articles, trade articles and research articles by 35%. Innovated a new pricing strategy which led to a 50% increase in re-occurring revenue.

VP Marketing

Valchemy, Inc.

Launched SAAS-based start-up for enterprise mergers and acquisitions. Designed and implemented a new corporate and brand identity including corporate naming, corporate identity, collateral, and website design. Built marketing programs which increased category awareness and customer acquisition by more than 200%. Demand generation increased sales leads by 100%. Helped position the company to be purchased by IBM.

ADP, Inc.

Managed $170 million product line for insurance companies, body shops, and salvage yards. Devised a product plan to create an enterprise trading model for SAAS-based claims automation system. Accountable for the annual 5-year strategic plan. Created a beta test program to get customers engaged early, yielding better customer acceptance. Implemented new product strategies which yielded 15% improvement in market share; new product revenue increased by 150% and 100% improvement of product delivery. Leading speaker at industry and corporate events

VP Product Management

Focus on global marketing strategy, go-to-market planning, product marketing, product launches, events, and direct marketing SAAS-based platforms in multiple industries including network management, HR, staffing, and media.

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