Protect Glass Securit Glass Factory

As the "Digital Marketing Director" at "Protect Glass Securit Glass Factory", I played a pivotal role in transforming the company's digital presence and driving growth in the competitive glass manufacturing industry. Protect Glass specializes in high-quality Securit, double, and triple glass solutions, serving real estate developers, architectural firms, and interior designers.  
I developed and executed comprehensive digital marketing strategies, leveraging modern tools and platforms to increase brand awareness, generate leads, and boost sales. My initiatives included SEO optimization, targeted social media campaigns, and the creation of engaging content, such as product showcases and video storytelling. These efforts significantly expanded our audience reach and enhanced customer engagement.  
"Key Contributions":  
- Boosted online visibility by over 50% through strategic content and campaigns.  
- Increased qualified leads by 40% using data-driven insights and targeted ad strategies.  
- Strengthened relationships with key market segments, leading to a 30% growth in developer inquiries.  
- Improved marketing efficiency with automation tools for CRM and email workflows.  
- Regularly monitored campaign performance using analytics tools, ensuring high ROI.  

By aligning marketing objectives with business goals, I established Protect Glass as a trusted leader in the glass industry, delivering value through innovative, customer-centric digital solutions.

Digital Marketing Director

Assiut University

As a Social Media Marketing Specialist at Assiut University, I managed and optimized the university’s social media presence to enhance its visibility, engagement, and reputation. My role focused on creating strategic content tailored to diverse audiences, including prospective students, alumni, faculty, and stakeholders.

I spearheaded data-driven campaigns to promote academic programs, research achievements, and campus events. By leveraging analytics tools, I tracked performance metrics, refined strategies, and ensured the content resonated with the target audience. Collaborating with cross-functional teams, I designed visually compelling posts, implemented interactive campaigns, and fostered a positive online community for the university.
Key Achievements:
Increased social media followers by 35% through targeted growth strategies and consistent engagement.
Boosted post reach and engagement rates by creating dynamic multimedia content.
Successfully launched campaigns that increased event attendance by 25%.
Developed a content calendar aligned with institutional goals, ensuring timely updates and consistent messaging.
Implemented crisis communication strategies, maintaining the university’s positive online reputation during sensitive periods.
Through innovative social media practices, I helped Assiut University strengthen its digital footprint and maintain its leadership as a hub for education, research, and community development.

Social Media Marketing Specialist

As a Public Relations and Event Management Specialist at Assiut University, I was responsible for planning, executing, and managing events while fostering strong relationships with stakeholders and the media. My role focused on enhancing the university’s image, building trust with the public, and ensuring the success of academic and cultural events.

I led the creation and implementation of strategic PR campaigns designed to highlight the university’s achievements and initiatives. This involved drafting press releases, coordinating media coverage, and ensuring the seamless flow of information. Additionally, I managed event logistics, including venue selection, scheduling, and stakeholder coordination, ensuring every event aligned with the university's brand and mission.

Key Contributions:
Successfully organized academic conferences, workshops, and cultural events that attracted regional and national attention.
Built and maintained strong relationships with journalists and media outlets, resulting in consistent positive coverage.
Designed promotional materials and communication plans to ensure high attendance at university events.
Introduced feedback mechanisms to evaluate event success and improve future planning processes.
Enhanced internal communications by establishing streamlined processes for event coordination among university departments.
By blending strategic thinking with excellent execution, I contributed to strengthening Assiut University's reputation as a leading institution for academic and cultural excellence.

PR & Event Management Sp. 

Google Developer Groups Assiut

As a Social Media Marketing Consultant for Google Developer Groups Assiut, I played a pivotal role in crafting and executing digital marketing strategies that amplified the group’s reach and engagement. My responsibilities included developing tailored social media campaigns to promote events, workshops, and hackathons, and fostering a dynamic community of developers and tech enthusiasts.

By utilizing platform analytics and monitoring performance metrics, I optimized content to align with audience preferences and ensured consistent growth in followers and engagement rates. I collaborated closely with organizers, speakers, and local developers to create compelling, high-quality content that highlighted the group’s mission and achievements.

Key Contributions:
Designed and managed campaigns that increased event participation by 40%.
Successfully implemented a content calendar to streamline posting and maintain consistent communication.
Developed visually appealing graphics and video teasers to promote flagship events.
Improved audience engagement through interactive posts, live sessions, and polls.
Provided insights through performance reports, enabling data-driven improvements in future campaigns.
My role emphasized innovation, collaboration, and adaptability, ensuring that Google Developer Groups Assiut remained a leading force in the region’s developer ecosystem by fostering strong connections with its growing audience.

Social Media Marketing Consulting 

Cedar Laps

As a PR & Digital Marketing Consultant for Cedar Laps, I played a pivotal role in elevating the company’s brand presence and driving business growth through strategic public relations and innovative digital marketing initiatives. My responsibilities encompassed crafting comprehensive marketing strategies, enhancing online visibility, and building lasting relationships with key stakeholders to establish the company as a market leader in its domain.

I led the development and execution of multi-channel digital campaigns, leveraging social media, SEO, and email marketing to reach and engage target audiences effectively. By analyzing market trends and audience insights, I tailored strategies to align with business objectives, ensuring maximum ROI. Additionally, I provided strategic PR counsel, crafting compelling press releases, organizing impactful events, and securing media coverage to strengthen the company's reputation.

Key Contributions:
Designed and executed data-driven digital marketing strategies that increased web traffic and lead generation by significant margins.
Developed and maintained a cohesive brand voice across all communication channels, enhancing customer engagement and trust.
Built partnerships with key influencers and media outlets to amplify brand awareness and establish thought leadership.
Implemented advanced analytics to track campaign performance, delivering actionable insights for continuous improvement.
Organized successful PR events, workshops, and media briefings to position Cedar Laps as an industry authority.
By combining creativity with strategic acumen, I enabled Cedar Laps to navigate competitive markets, achieve measurable growth, and strengthen its brand presence both online and offline.

PR & Digital Marketing Consulting

El Safwa Laps

As the Director of Marketing and Public Relations at El Safwa Laps, I spearheaded the development and execution of strategic initiatives that enhanced the organization's market position and reputation in the medical diagnostics industry. My role involved a comprehensive approach to driving brand growth, fostering strong relationships with key stakeholders, and ensuring consistent communication across all platforms.

I successfully led a multidisciplinary team to design and implement innovative marketing strategies that aligned with organizational goals, resulting in increased client acquisition and retention. Utilizing data-driven insights, I optimized digital and traditional marketing campaigns, ensuring measurable growth in lead generation and brand visibility. My expertise in public relations was integral in crafting compelling narratives, managing media relations, and organizing impactful events to showcase El Safwa Laps as a leader in its field.

Key Contributions:
Developed a cohesive marketing strategy that increased annual sales growth by over 20%, placing the organization among the top-performing diagnostic labs in the region.
Revamped branding initiatives, including creating impactful marketing materials and a consistent brand voice to engage diverse audiences.
Designed and executed successful public relations campaigns, including press releases, media outreach, and event sponsorships, to enhance the industry's reputation.
Leveraged social media platforms and digital marketing tools to broaden the lab's reach and drive customer engagement.
Built strong partnerships with healthcare professionals, institutions, and industry influencers to reinforce the organization's credibility and expand its client base.
My leadership and innovative approach empowered El Safwa Laps to achieve sustained growth and establish itself as a trusted name in the healthcare diagnostics market.

Director of Marketing And Public Relations

🌟 Unlocking Business Growth with AI & Digital Marketing Excellence
As a seasoned Digital Marketing & AI Strategist, I specialize in driving scalable results and crafting data-driven strategies that transform brands. With over a decade of experience across branding, analytics, and AI-powered campaigns, I have spearheaded innovative projects that enhance customer engagement, optimize campaign performance, and increase ROI.

🎯 Key Achievements:

Pioneered a digital marketing strategy for the medical diagnostics sector, leveraging digital brochures to drive a 25% annual sales growth, positioning the business among the top three laboratory service providers in Upper Egypt.
Boosted sales by 25% within the first year for a glass manufacturing company by implementing advanced marketing funnels and CRM systems.
Directed a data-centric marketing strategy for a leading organization, achieving a 50% increase in lead conversions.
📈 Why Connect with Me?
I’m passionate about empowering businesses—especially in the glass manufacturing and medical diagnostics industries—to leverage technology for sustainable growth. My unique expertise combines traditional marketing insights with cutting-edge AI applications to achieve exceptional outcomes.

📬 Let’s Connect
Reach out if you’re interested in discussing AI applications in marketing, strategic branding, or leveraging data for growth. Together, we can transform challenges into opportunities.

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