Planet 13 Holdings, Inc.

Administrative Assistant

Berkshire Hathaway HomeServices Nevada Properties

Managed the entire residential real estate lifecycle, overseeing sales and marketing strategies, market analysis, and consumer education.
•	Managed all aspects of the sales process, including prospect research, outreach, account management, and contract negotiations.
•	Created effective brand marketing. Developed impactful brand marketing strategies, designing logos, taglines, and graphics for digital and print campaigns, sourced bespoke promotional goods.
•	Networked with key local, national, and global industry leaders. Established a strong network, actively participated in events to stay updated on market trends and connect with professionals in feeder markets

Real Estate Consultant

Softheon

Provided operational infrastructure to manage and monitor market intelligence for SaaS company in the healthcare space. Recruited on completion of MBA.
•	Spearheaded company’s transition from Salesforce to HubSpot CRM. With Director, ensured accuracy of prior dataset. Developed and led all training classes for transition of 200-person team, to maximize efficiency of change management strategy. Utilized programs including Asana and Monday for day-to-day tasks.
•	Developed market competition dashboard revealing monthly KPIs from top 10 competitors; created intranet repository for historical and current market intelligence, which informed executive decisioning. 
•	Produced market intelligence reports. Built SWOT analyses of competitors’ financial reporting, online presence, and customer reviews as compared with company offerings. Also provided in-depth analysis of prospective clients on behalf of sales executives as well as ad-hoc reporting to senior executives.

Market Intelligence Analyst

Managed logistics of 100+ onsite and offsite meetings, capitalizing on hospitality experience. Coordinated office administration, expenses, and strategy for $80M business. Was honored in 2018 with Community Impact Award for contributions to charitable organizations, amplified through company events and employee participation strategies. 
•	Planned and coordinated 20 company outings per year. Developed and delivered on events for up to 400, directing events for New York and Florida facilities.
•	Oversaw 150 onsite events per year held in 5 onsite meeting rooms. Managed room setup, catering, and AV.
•	Arranged incoming and outgoing travel for national and global executive travel. Booked all travel (air, hotel, and transportation) for executives and processed all expenses utilizing SAP Concur. Saved over $25,000 in fees by establishing SOP to book favorable hotel room rates and airfare.

Executive Assistant 

The Beekman, a Thompson Hotel

For 5-star luxury hotel (287 rooms, $12M revenue), assisted with pre-opening in recruiting, brand management, onsite events, and vendor procurement. 
•	Played a key role in the opening of a luxury boutique hotel and condominium development  in Lower Manhattan. Worked alongside hotel developer, corporate executives, and restauranteurs Tom Colicchio, Keith McNally, and Serge Becker in pre- and post-opening operations.
•	Fielded all sponsorship requests on hotel’s behalf. Working alongside Managing Director and Director of Sales and Marketing, established best practices for donations of room stays and/or dining credits. Established format for tracking donations and incoming utilizations.
•	Assisted in brand marketing initiatives and special projects. Coordinated with advertising and marketing agencies on collaborative campaigns and provided site tours and event assistance to VIP partners.

InterContinental New York Times Square

Provided executive support to General Manager, Hotel Manager, and Director of Food & Beverage of 4-star, 600-room hotel featuring onsite restaurant run by Chef Todd English with an average annual occupancy of 93%.
•	Supported hotel leadership. Assisted with calendar management and expense reporting. Managed key initiatives for hospitality executives. Utilized Microsoft Office and Adobe software in addition to hotel-specific programs.
•	Complete management of monthly and quarterly meetings with Ownership. Reviewed and reported on key analytics, including P&L, market intelligence, and sales & marketing initiatives. Interfaced with department heads to craft accompanying agenda, presentation, and handouts for team. 
•	Acted as the voice of the hotel responding on Management’s behalf to all online reviews for hotel and onsite restaurant. Handled any complaints by investigating issues with appropriate departments and responding in a timely manner. Tracked hotel’s performance against that of comparable properties in the area.

Executive Assistant

Los Angeles Marriott Burbank Airport Hotel

Supported catering / convention services for 4-star hotel (500 rooms, 50K sq ft event space). Negotiated and managed all short-term meeting requests. Created and updated banquet event orders (BEOs) and meeting requests. Marketed business at industry trade shows to expand brand reach. Served as Marriott Certified Wedding planner.

Coordinator, Catering and Convention Services

Nordstrom

Responsible for all facets of customer fulfillment, including maintenance of client database to track customer preferences and purchase patterns.

Promoted trunk shows and other events to luxury clientele.

Dolce & Gabbana Specialist - Couture & Collectors Department

Hyatt Hotels Corporation

Booked groups and established negotiated rates for individuals for mid-market, and large corporations in the entertainment, fashion, and wholesale market segments for 4-star hotel (269 rooms, 13k sq ft meeting space).

Corporate Sales Manager

Luxe Hotels

Responsible for achieving and exceeding sales targets in the corporate market, including both group and individual travel. Market segments include Entertainment, Fashion, and Cosmetic industries.

Actively participated in the marketing and promotion of a boutique luxury hotel in Los Angeles.

Partnered with IMG and Mercedes Benz as the official hotel sponsor of Fashion Week.

As Johnny Cash once said: “I’ve been everywhere, man.” My journey to the Sports and Entertainment capital of the world comes with a literal world of experience, including:     

•	Milan, Italy – supplementing my MBA (Stony Brook University, NY) with an exchange program focused on corporate strategy and luxury brand management at the esteemed Universita Bocconi
•	New York, NY – collaborating directly with restauranteurs (Tom Colicchio – Top Chef, Crafted Hospitality, Keith McNally - Balthazar, Augustine, Serge Becker - The Box, Alley Cat Amateur Theatre) on the opening of The Beekman Hotel and Residences in Manhattan
•	Los Angeles, CA – establishing the Hollywood Roosevelt Hotel as the premier destination for entertainment accounts in the film, music, and media markets; negotiating high-profile events like the American Film Institute's AFI Film Festival, ESPN’s the ESPY® Awards, BET Awards, and the Oscars®; providing exceptional service to athletes, entertainers, and other discerning clients
•	Chicago, IL – supporting the openings of two luxury boutique hotels in the heart of the Loop District, and becoming the first US-based Hotel Sales Manager dedicated exclusively to the entertainment market outside of New York or Los Angeles

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