Hlelisile Dlamini's Linkedin Analytics

I've been a logo designer for the past 5+ years. doing design work for friends and people I know for cash just to get by. I want stability and financial freedom. I think we all do. And so, I began to search for ways to give more value and expand my expertise. That's how I found brand strategy and I went into a rabbit hole. I've read a lot of books, listened to podcast, engaged with other brand strategy professionals to fill in the knowledge gab and here's what I wish I knew earlier on in my career: Branding does not start with visuals. A brand is not just a logo or product. It's the perception people have about your business, product and services. Understand and managing the consumer's perception of the brand is crucial for business success. My drive is to help individuals attain independence by turning passion into profits. To help small businesses have a creative vision, building a brand that is cohesive, that people love and trust, harnessing the power of branding to differentiate themselves from other competitors in their niche and attract their ideal client, increasing their ROI. __________ I do this by helping you: ~Uncover your story. (Why you're in business beyond just making money. Why should people care?) ~Understand your target audience & create and audience persona. (who is it specifically that you want to create change for and what are their pain points). ~Create a brand persona that is attractive to their ideal client. (Give your brand a soul). ~Desing your unique offering. Nail your brand with me.