Lansweeper

Commercial Sales Manager - EMEA

Revenue Impact

Managing Director

Pavilion

Executive Member

NineID

Taking charge of scaling the sales team through:
-Establishing the Global GTM strategy, from demand gen to close to expansion
--Building the messaging and approach for pipeline generation (inbound, outbound, expansion & upsell)
-Building out the sales methodology and V1 Playbook
-Creating the team structure -
--Hiring, onboarding & managing SDRs (1 FTE), AEs (2FTE) and Enterprise AEs (1FTE)
-Ongoing Coaching of the team
-Taking an individual contributor role, where I successfully opened up the UK and US markets

VP Sales

AppTweak

Improving the Enterprise sales success:
- Overachieved targets from our first full quarter as a team, and breaking company records in the third and fourth quarter (added 3 million ARR in new business)
- Created a culture of growth within the sales team (5 FTE)
- Implemented a repeatable Enterprise process for sales reps
- Improved the Sales Operation processes from inbound (marketing handover) to invoicing (finance handover) and CS handoff
- Established frameworks for forecasting & reporting
- Strengthened collaboration between CS, Marketing and Finance

Head of Sales - EMEA

Proxyclick

In the 5 years at Proxyclick, we grew revenue from 1 million to 15 million in ARR, culminating to an acquisition with Thoma Bravo backed Condeco (now Eptura)

As Global Head of Sales I was tasked with:
- Management, hiring and coaching of Proxyclick Sales Team (20+ FTE)
- Increasing conversion rates from opp to close
- Shortened sales cycles (particularly in the Mid market segment)
- Increased deal value in the Enterprise segment

Upon acquisition:
- Created the cross-selling strategy and process between the teams
- Enablement of Condeco reps to cross-sell Proxyclick to existing customer base
- Team restructuring
- Sales Ops: Migration of processes and tools

Global Head of Sales (acquired by Thoma Bravo)

- Established the Mid-Market (<5000 employees) team globally (EMEA, AMER and APAC)
- Hired and coached to a team of 10
- Defined the velocity sales process

Global Senior Sales Manager, Mid Market

- Created the Sales Development Team at Proxyclick Globally (EMEA, AMER and APAC) 
- Delivery of the overall strategy to turn inbound, outbound and indirect leads into pipeline for the Account Executives
- GTM Strategy with Growth Marketing
- Ongoing Recruitment and Onboarding of the growing team
- Weekly Coaching (team and 1 to 1)
- Target and metric setting

Global SDR Manager

As the first full-time salesperson at Proxyclick I was tasked with:
-Inbound, Expansion, Upsell, Channel and Outbound duties for the EMEA Region
-Assisting the marketing team with sales insights and metrics
-Team onboarding and Sales Coaching of new sales members
-Process Improvements

Founding AE

Optimy

-Top AE in the organisation
-Successfully opened UK, Scandinavian and US market, along with increasing the number of clients in Australia and South Africa
-Led a team of 4 SDRs to grow revenue and over-achieve targets
-Creating the marketing plan with the marketing team specifically for the markets above to generate opportunities

I also took up the pre-sales role for the organisation

Account Executive

Odoo

-Predominately responsible for entering the UK market and making Odoo a recognised business software provider.
-Managing multiple industry events and fairs in EMEA
-Prospecting, Qualifying, and Demonstrating Odoo to potential clients
-Providing after sales service, making sure customer satisfaction is high

Business Advisor - SMEs

Finnish Defence Forces

- Trained as a guard to Helsinki in the Finnish Defence Forces based in Santahamina, Helsinki.
- Received A grade (top grade) in the Soldiers Exam.
- Established a need for organisation, precision, and scheduling during this time.

Guard Jaeger

Driven by growing companies

My mission is to improve the sales process and create frameworks that enable consistent and scalable growth. I implement GTM, commercial and pricing strategies, coach and mentor my team, and foster a culture of excellence and collaboration.

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