Center for Asian Americans United for Self Empowerment

Director of Strategic Operations

HNS Advising

•	Led organizational transformation by advising C-suite executives on structures, governance, and leadership transitions
•	Championed innovation and sustainability in technology, operations, and logistics through comprehensive training, 
•	Executed scalable strategies for numerous high-stake events, driving engagement, visibility, and revenue growth
•	Rejuvenated Innovate@UCLA's Board of Advisors by devising a revolutionary restructuring plan, modernizing the 40-year-old professional development organization and establishing best practices
•	Implemented an innovative go-to-market strategy for Innovate@UCLA, redefining its customer base and growth
•	Pioneered a robust digital strategy and product definition for the Greensboro News & Record
•	Leveraged diverse industry knowledge to provide strategic counsel to an extensive client portfolio encompassing non-profits, SMBs, startups, private investors, family offices, charter schools, public universities, and public officials
•	Delivered tailored solutions that met unique client needs and challenges, driving impactful results across sectors 
•	Served as a trusted advisor and consultant, fostering robust relationships with clients and stakeholders

Founder & Principal

The Inspired Product and Tech Leader

Executive Leadership & Career Coach

rheli.co, Inc.

Co-founded rheli.co, a pioneering startup focused on designing cloud-integrated executive voice recorders, establishing a new niche in the technology market (currently in product development phase).
•	Oversaw the scaling of operations to support a rapidly growing customer base, effectively maintaining service quality
•	Strategically designed, developed, and implemented efficient business processes, driving the company's growth 
•	Successfully orchestrated the seamless relocation of company headquarters from Washington to California, ensuring business continuity while adhering to all regulatory compliance requirements
•	Established relationships with legal counsel, accounting professionals, and local government officials
•	Initiated a groundbreaking collaboration with UCLA Innovation Labs, creating opportunities for technological advancement and knowledge exchange
•	Implemented risk management strategies to safeguard the company's assets and ensure operational resilience
•	Analyzed operational processes and implemented improvements, significantly increasing efficiency and reducing costs
•	Navigated complex regulatory landscapes to ensure compliance with all local, state, and federal laws
•	Championed the adoption of innovative technologies to enhance product offerings and improve customer satisfaction
•	Negotiated and secured partnerships with key industry players, augmenting market presence and competitive edge

United Talent Agency

•	Built and directed a diverse team of 12 product managers, product owners, designers, and project managers 
•	Led design and implementation of bespoke productivity tools, CRM, and knowledge management systems tailored for multifaceted entertainment opportunities (motion picture, television, sports, video games, and digital creators)
•	Scaled the product and engineering team from 5 to 60+, formulating strategy through distinctive features for 17 web and mobile products, underpinning >$500M revenue across 11 distinct businesses with 27 executive stakeholders
•	Expertly orchestrated end-to-end product lifecycle in close partnership with CISO, CTO, VP Engineering, and VP Technology Operations––ensuring efficient management and alignment with business objectives
•	Proudly served as an executive sponsor for Women in IT––invested in the growth of 14 talented women through effective mentoring and coaching, leading to the promotion of 7 team members
•	Collaborated with the Chief Innovation Officer to develop a long-term product vision and strategy aligned with the company's mission and business objectives, ensuring consistent growth and market relevance

Head of Product

Spearheaded strategic M&A activities, including rigorous IT due diligence processes, for the successful acquisition of a UK-based talent agency with a niche in music and sports ($XXm acquisition)
Standardized project and program management practices across 30+ person department

Acting Head of Program Management

Pioneered inaugural Product Steering Committee, assembling a high-level team that included the Co-President, COO, CFO, Chief Innovation Officer, Chief Information Officer, CTO, Chief Strategy Officer, and Global Head of Consumer Research to drive product direction.

Product Manager

Innovate@UCLA

Modernization and governance best practices implementation for a 40-year old professional development organization whose membership comprises of enterprise and public sector IT organizations and departments in Southern California.

Advisor To The Board

Pat Murakami for Seattle City Council

•	Orchestrated comprehensive campaign strategies for both the August primary and November general elections
•	Led and motivated a dedicated team of 6 paid staff and 30+ volunteers, fostering a high-performance culture
•	Directed multifaceted campaign operations including advertising, polling, get-out-the-vote (GOTV) initiatives, speechwriting, and public appearances, ensuring a cohesive and impactful campaign presence
•	Successfully managed fundraising efforts, securing substantial cash contributions to support campaign activities
•	Pioneered the innovative and historic first use of Seattle's "Democracy Vouchers", expanding campaign funding

Co-Campaign Manager

Drakontas Consulting

Drakontas Consulting is a bi-coastal firm delivering multi-disciplinary solutions for demanding environments and dynamic organizations. They design, deploy, and support enterprise-grade network infrastructure for high-density and dynamic scenarios.

Senior Consultant & Director of Operations

Commonwealth of Massachusetts, Joint Committee on Revenue & Tax Fairness Commission

Researched and analyzed economic data and the history, development, and language of federal, state, and municipal tax codes. Attended, recorded, and reviewed Tax Fairness Commission meetings on tax theory, the tax reform process, and economic competitiveness. Collected and critiqued tax policy and economic competitiveness studies of Massachusetts and competitor states.

Legal Intern

HostedGroups Management System

Reviewed interface design and delivered enhancements for user experience and system operations. Improved client engagement strategy and streamlined functionality.

Web Design Consultant

Heather is a multi-hyphenate with 15+ years in strategy, operations, and product. She is an entrepreneur, co-founder, and 2x COO with stints in consulting, law, tech, and media and entertainment. Whether it’s an online community for highly ambitious and highly stressed teens, a home-based bakery, the growing mind of her 2-year-old, or a product portfolio targeted at breaking down information silos for improved collaboration, innovation, and revenue diversification, Heather is always building. She is a proud generalist, cooler of rooms, and lover of duality and nuance.

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