State Road & Tollway Authority

Managing and implementing the rebuild of Xpress commuter service website, servicing the 44 counties surrounding Atlanta, Georgia.

Web Services Administrator

Implemented a comprehensive content strategy that enhanced user engagement, improved brand perception, and drove desired actions across the company's website and digital products.

Led successful user experience design initiatives, resulting in improved usability, customer satisfaction, and increased conversion rates.

Revamped information architecture to ensure intuitive navigation, easy access to information, and a seamless user experience, leading to heightened customer satisfaction and retention

Content Strategist, UX Designer, & Consultant

All American Air Compressors

Established the IA and integration of massive data systems (POS, E-Commerce store, & Sales Force CRM) for a streamlined sales and delivery process. 

Clarified brand-voice and customer experience for with sales and service team for effective lead nurturing.

Drove web traffic with adjusted SEM campaigns and email marketing to solve customer issues with product finance opportunities and offerings

Ecommerce Consultant

JAM'D/Jonny Andy Media Design

Successfully established impactful brand identities and compelling web presences for diverse clients, including small businesses, startups, and celebrities in Los Angeles and abroad.

Strategically executed and optimized social media advertising campaigns for a women's lifestyle brand, resulting in a substantial increase in sales and tripling of monthly revenue.
    
Streamlined and enhanced internal workflows by upgrading and developing WordPress WooCommerce, email marketing tools, and implementing effective MailChimp drip-feed campaigns, leading to improved checkout experiences and increased operational efficiencies.

Demonstrated exceptional writing skills for the web, crafting compelling and user-focused content that effectively communicates the company's value proposition, drives customer engagement, and promotes desired actions.
    
Empowered and upskilled staff and managers in WordPress, SEO, and Facebook/Instagram management, enabling them to confidently handle digital marketing tasks and contribute to business growth.
    
Forged valuable partnerships with renowned client/agency relations, including VaynerMedia, Love Renaissance, JumpSix Marketing, and HER Magazine, expanding the network and reach of the business while nurturing strong collaborations and synergies.

Digital Marketing/Tech Consultant

Keck School of Medicine of USC

Significantly enhanced the Admissions System, effectively catering to a user base of over 6000 individuals, ranging from applicants to administrators.

Drastically improved admissions productivity by introducing key features such as online credit-card processing, online letter submission, data exporting capabilities, dynamic email templates with bulk release parameters, resulting in time savings of 7500 hours and cost savings of $150,000 annually.

Accomplished a successful redesign of the student/faculty web portal by leveraging analytics, contextual inquiry, and design to reinvent the information architecture and deliver an enhanced user experience.

Implemented efficient systems and processes that resulted in streamlined workflows, improved data management, and enhanced overall functionality, contributing to increased productivity and user satisfaction

Programmer Analyst II

UC San Diego

Designed and coded front-end HTML/CSS for a database-driven site; engineered database calls with XSLT and JavaScript/AJAX programming; created information architecture; drafted mock-up designs with Photoshop and performed image acquisition for new site look; performed PHP maintenance and updates; collaborated with office directors for best solutions to meet user needs.

Employed by:
Cellular and Molecular Medicine
LEAD
Institute for International, Comparative, and Area Studies

Web Designer

Interactive Cognition Laboratory

Research for design of digital tools and web-based applications.

Independent Researcher

As a Web Services Administrator at State Road & Tollway Authority (SRTA), I manage and implement the rebuild of the Xpress commuter service website, servicing the 44 counties surrounding Atlanta, Georgia. I have over 15 years of experience in UX design, content strategy, and digital experience architecture, with a focus on enhancing user engagement, improving brand perception, and driving desired actions across various digital platforms.

In addition to my current role at SRTA, I also work as a content strategist, UX designer, and technical consultant for various clients in the e-commerce, tech, and entertainment industries. I have successfully led user experience design initiatives, resulting in improved usability, customer satisfaction, and increased conversion rates. I have also established the information architecture and integration of massive data systems for streamlined sales and delivery processes. I am passionate about connecting people to the right solutions through story, design, and technology.

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