Bolster

Head Of Marketing

Indy Marketers

Co-founder of Indy Marketers, an organization to bring together Indy-based marketers to create community, elevate local talent, and share experiences.

Co-Founder

Developed and executed overall marketing and demand generation strategy, primarily targeting partners to drive pipeline and bookings. Efforts include a comprehensive content strategy, targeted virtual and in-person event strategy, and digital marketing strategy including email marketing, digital advertising, and website development.

Despite significant marketing strategy pivots in 2020 due to Covid, marketing generated $2.8M in bookings and $7.5M in pipeline from direct leads and influenced $24M in bookings and $84M in pipeline. In 2021, marketing contributed even more to bookings and pipeline, influencing $52M in bookings and $118M in pipeline.

Launched Ultraviolet, a two-day virtual conference including more than 30 sessions, surpassing our registration goal by 200%, achieving 80% attendance over the course of the event, influencing $3.7M in pipeline, and directly generating $1M in opportunities within the first month following the event. The event eventually influenced over $10M in pipeline and $6M in bookings. 

Executed a comprehensive communication strategy in alignment with Lev’s acquisition by Cognizant in March 2020, including press releases, internal announcement and informational emails, customer and partner automated communications and messaging direction, and social media promotion both
independently as Lev and with multiple Cognizant teams.

Led the development and rollout of an initiative to segment Lev’s customers in order to drive customer success and improve alignment between Lev, Salesforce and Cognizant, partnering closely with all members of the executive team to manage processes, internal communications, and external rollout.

Vice President, Marketing

Quick wins in the first six months included generating $1.5M in bookings from the launch of a Contact Us form, increasing Salesforce AE engagement by 42%, doubling our content production year over year, and building out a marketing operations framework to measure business impact.

Developed innovative campaigns to engage our primary partner, Salesforce, including a brand awareness direct mail campaign that influenced more than $61M in pipeline and a thought-leadership driven webinar series that influenced more than $12M in pipeline.

Director, Marketing

Return Path

Expanded our brand and digital team reach into customer and partner marketing.

Supported customer and partner marketing efforts including overall strategy, development of new initiatives, and collaboration with the Customer Service and Partner organizations within Return Path. 

Primary owner of the evaluation, selection, implementation, and ongoing relationship with vendors of Return Path’s marketing stack, including marketing automation, website hosting, SEO optimization, video hosting, email signature marketing, and conversational marketing platforms.

Sr. Director, Marketing

Owner of overall strategy and execution of Return Path’s global brand and digital marketing efforts including management of multiple website properties, social media strategy, email marketing program, digital advertising approach, corporate messaging, and continuous brand evolution and refinement, accounting for 80% of marketing’s lead generation and 50% of bookings each year.

Led two major re-launches of our corporate website in five languages – English, French, German, Spanish, and Portuguese – which included design overhauls, content reorganization, and functionality enhancements. These resulted in an 43% increase in users and 22% increase in pageviews since 2016.

Led the development of a series of email marketing themed video games designed for lead generation and customer engagement, which influenced $18M in pipe generation and $7.7M in revenue.

Provided direct support for the entire C-Suite to execute the annual company meeting. Support included producing an event with 250 in-person attendees and 200 virtual attendees, working directly with the CEO to craft messaging, and overseeing content and design support for all executives.

Director, Brand & Digital Marketing

Collaborated closely with other marketing leaders, including content, product, and field marketers to consistently execute an integrated marketing approach driven by content and product launches and supported by events, digital experiences, and advertising.

Led the evolution of Return Path’s corporate messaging in alignment with a company-wide shift from three lines of business to one, collaborating closely with our CMO and CEO to refine the language and leading the initiative to launch the new messaging both internally and externally. 

Developed an annual global marketing calendar to drive alignment across a marketing organization of 40+ marketers, promote collaboration across individual marketing functions, and maximize the impact of individual campaigns.

Sr. Manager, Marketing

Oversaw the execution of Return Path’s rebrand in 2015, including overhauling all sales collateral, digital properties, marketing assets, and legacy materials, resulting in a 10% increase in brand recognition in the first year.

Designed and implemented a process to facilitate company-wide project requests for the Brand & Digital team, allowing us to support 200+ requests each quarter.

Manager, Brand and Creative Services

DePauw University

Connect alumni with the Hubbard Center for Student Engagement through volunteerism, mentorship programs, networking events and other opportunities

Oversee and coordinate all communications to alumni, including print, email and social messages from the alumni office as well as campus partners including Development, Athletics and University Communications

Coordinate alumni office web pages, iModules, EverTrue, social media and other engagement technologies

Oversee the GOLD Council, which aims to engage young alumni as donors and volunteers

Coordinate and execute the annual GOLD Challenge, designed to engage record numbers of young alumni donors within a 24-hour period

Track alumni engagement metrics to define and measure alumni program outcomes

Director of Alumni Engagement for Career and Communication Programs

Created alumni engagement metrics to define and measure alumni program outcomes

Coordinated alumni office web pages, iModules, social media and other engagement technologies

Mobilized alumni involvement in the Center for Student Engagement through volunteerism, internship programs, networking events and other opportunities

Developed and launched the Virtual Alumni College lecture series, which offers monthly webinars featuring DePauw faculty

Maximized the knowledge and use of Millenium across alumni staff and programs

Associate Director of Alumni Engagement for Career and Online Programs

Engaged alumni with DePauw University in collaboration with the Office of Admission and Hubbard Center for Student Engagement

Coordinated communications between alumni and various affinity groups including Greek chapters, academic departments, and athletic programs

Assistant Director, Alumni Volunteer & Affinity Programs

NuOrbit Media

Collaborated with management team as Project Lead to coordinate multiple concurrent projects for clients including Gatorade, Near East, Tropicana, Cap’n Crunch, Lionel, Shure, and Cummins. 

Responsibilities as Project Lead included preparing proposals, leading client presentations, organizing production schedules, coordinating with the production team throughout development, testing for quality assurance, and communicating with the management team and clients.

Interactive Producer

Innovative

Worked closely with clients and coworkers to establish project scope, objectives, deliverables and timelines, focusing on the successful execution of projects including websites, corporate videos, and commercials.

Wrote, directed, and produced commercials and corporate videos for clients based on established objectives for use in television broadcasts, web, corporate events, presentations, and museum exhibits.

Producer

Viacom

MTV On-Air Promotions Production Management Intern

Senior marketing leader with a track record of delivering creative work to achieve exceptional results. Experienced in messaging development, building brand awareness, and developing unique digital experiences. Well versed in ABM, event and field marketing, marketing operations, customer marketing, and partner/channel marketing. Passionate about collaborative, high-functioning teams with motivated marketers who want to deliver exceptional work and have fun doing it.

Back in my Lev days, every Friday I'd share some of my favorite marketing content I'd read that week. It ranged from articles, to reports, to social posts - basically anything that was timely, helpful to me as a marketer, and something I thought my fellow marketers in the business would benefit from as well. 

I called it "That's the Tea" and it was my favorite weekly tradition. It gave me an opportunity to be creative, add value to the broader Lev team, and keep up to speed with things happening in the wide world of marketing. At the time, I shared it over Slack, but I'm going to bring it back and start sharing it here on LinkedIn!

So, consider this fair warning! If you're a marketer who is looking for relevant content with a side of 🌶️ takes (and some consistent ribbing of Mark Zuckerberg, aka Marky Z), 🍵 That's The Tea 🍵 is for you! Check back on Friday!

#marketing #thatsthetea #digitalmarketing #brandmarketing #demandgen 

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