Holly Knights's Linkedin Analytics

I have cultivated a rich expertise in scaling multi-faceted digital demand generation campaigns, enhancing SEO and conversion strategies, and leading high-performance teams in paid media management and web analytics. My strategic focus has been on maturing our marketing attribution strategy, while also driving a robust product-led growth (PLG) motion, optimizing user acquisition, and fostering seamless marketing operations that align closely with business objectives. Specialties: Growth Strategy, Digital Strategy, Account-based Marketing (ABM & ABX), Search Engine Optimization (SEO), Search Engine Marketing (PPC), Social Media Marketing, Retargeting, Email Marketing & Segmentation, Programmatic, Web Analytics, Site Design and Testing.