MET AMS

Europe's leading emerging tech and creativity festival in Amsterdam. 

Business leaders, brands, creators and technology enthusiasts from around the globe gather to showcase the cutting-edge potential of AI, AR, XR Gaming and Web3 in the most creative, immersive way possible.

www.met-ams.com

Co-Founder

GEN3

GEN3 is a strategy consultancy that specialises in future - proofing brand strategies by leveraging the latest technology.

We enable brands to craft transformative experiences that tap into evolving digital trends, deepen customer engagement and keep them at the forefront of innovation.

www.gen-3.io

Strategy Consultant

VICE Media

Senior Strategist

180 Amsterdam

Founder of 180 Content - the brand storytelling agency within 180 Amsterdam.

I oversee content strategy through to the production and final delivery of content. 180 Content helps brands find their cultural sweet spot and create content that matters - showing up in a way that's not only impactful but meaningful.

Content Director

Divimove

- A member of the Benelux leadership team at one of Europe’s leading Branded Content & Influencer Marketing agencies. 
- Responsible for the management of all key accounts with an annual retainer. 
- Strategic and creative thinker with a proven track record in creating and growing successful branded YouTube channels (ING Only Football, PlayStation - For the Players, Ons Oranje). 
- Experience working with Google Ads, Google Analytics, Google Trends & YouTube certified.
- Current clients include PlayStation, KNVB (Dutch Football Bond), ING Bank, Top Notch, Unibet, Universal Pictures.

Client Services Lead

Ogilvy

- Founding Member of the Ogilvy Amsterdam communications team after being relocated from the Ogilvy London offices. 
- Managed and led a team of communications professionals. 
- Responsible for the Bacardi Group account, working across a number of brands and portfolio’s including; Grey Goose, Bacardi Rum, Bombay Sapphire, Dewar’s and Martini. 
- Led the creation of integrated communication plans for each brand at a European and regional level. This included social content production and distribution, PR and Influencer Marketing and events.
- Other clients included Unilever, Coca Cola, Amnesty International, TK Maxx

Account Manager

- Worked across Ogilvy Earth and Ogilvy Public Relations as a brand purpose strategist and communications consultant.
- Day to day responsibilities included consulting on brand purpose marketing and brand strategy, campaign execution, project and client management. 
- Led the communications strategy and execution for The United Nations Climate Neutral Now initiative at COP 20 & 21 in Lima and Paris respectively. 
- Clients included : The United Nations, Nestle, Volvo, Unilever. 

Senior Account Executive

- Responsibilities included media relations, influencer marketing, social media content creation and management.
- In my first few months I created a thought leadership platform within Ogilvy. The platform invited influential leaders from various industries to discuss relevant and innovative marketing developments that could then be put to use by employees.

Account Executive

Project manager on Thought Leadership working together with Forum for the Future, aiming to uncover the most effective way of placing brand purpose at the heart of marketing and communication needs. 

•	Interviewing CMO’s from multi-nationals 
•	Analysing and assessing marketers 
•	Creating a manual/ guideline publication

OgilvyEarth 

Chatham House

- Assistant researcher during my final year of studying.
- Responsibilities included In depth research of current affairs in the field of Global Health Security. 
- Co-authored an academic chapter on Global Health Security, published by Elsevier.
- Assisted in organising keynote speaking events at Chatham House for high-profile visitors including; Hillary Clinton, President Jimmy Carter, David Cameron.

Global Health Security

I help brands craft strategies that tap into emerging tech trends, deepen customer engagement and keep them at the forefront of innovation.  

I'm Co-founder @ MET AMS - Europe's leading event for emerging tech and creativity 
| www.met-ams.com |

I'm also Founder of GEN3, a strategy consultancy that specialises in future-proofing brand strategies by leveraging the latest tech. We work with brands including BMW, Lufthansa, PVH, PON Group and Unilever 
| www.gen-3.io |

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