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With over 15 years experience in finance, I am a CIMA qualified professional who leads the global forecast, budget, and strategic planning processes for The Economist's subscription business. I use analytical rigour and commercial acumen to manage a subscriber base of 1.2 million, helping drive revenue growth and profitability. As the head of FP&A, I partner with the C-suite and business units to define and execute product and pricing strategies, finance transformation initiatives, and customer lifetime value optimization. I also have a passion for coaching and developing finance professionals to improve their soft skills and communication abilities. I run a side hustle at Financesoftskills.com, where I share tips and resources on how to succeed in finance.
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