Hristina S.

eCommerce Manager

Eastwick Consulting

I work with merchants at every stage of their ecommerce journey, helping them reach their business goals through tailored strategies and support. My expertise covers everything from site design and optimisation to marketing automation and customer engagement. I specialise in email marketing using Klaviyo, creating data-driven campaigns that boost customer retention and growth. By understanding each client’s unique challenges, I develop customised solutions that deliver real results across Shopify and Shopify Plus.

Ecommerce Consultant | APAC Specialist

Meyer Cookware Australia

Meyer Cookware Australia is a leading distributor of iconic cookware brands like Essteele, Anolon, Circulon, and Raco. As eCommerce Manager, I navigated the complexities of the post-COVID retail environment, implementing innovative strategies to adapt to shifting consumer behavior and market conditions. My focus was on enhancing online store performance through data-driven decision-making, marketing automation, and conversion optimization, ensuring sustainable growth in a rapidly changing landscape.

InnovaDerma Pty Ltd

InnovaDerma is a publicly listed company managing a diverse portfolio of six lifestyle brands across 10 Shopify stores in three global regions. As eCommerce Manager, I led the day-to-day operations of these stores, focusing on strategic initiatives to enhance performance and scalability. My role involved driving platform development and implementing conversion rate optimization strategies to improve customer experience and maximize sales potential across multiple markets.

eCommerce Manager | Global Shopify Operations

The Working Party

The Working Party is a strategy, design, and development agency specializing in Shopify Plus. As a Digital Strategist, I focused on client relationship management and new business development. I collaborated with the CTO to define strategies for onboarding clients into support services and exploring new business opportunities.

Digital Strategist

Balance Internet

Balance Internet is an agency specialising in Magento development for enterprise-level brands. As Account Manager, I collaborated with solutions architects, developers, and the creative team to design custom eCommerce solutions tailored to client needs. I played a key role in new business development, creating detailed proposals and presenting to prospective clients. I also managed a portfolio of Australian retail clients, focusing on revenue growth and long-term relationship building.

Account Manager | Magento Ecommerce Solutions

The Just Group

The Just Group is home to several of Australia’s most recognisable retail brands. As Senior eCommerce & Content Manager, I oversaw the daily operations of Dotti & Portmans’ online stores, managing the WebSphere platform. My role involved leveraging business intelligence (BI) and analytics tools to optimise site performance and drive sales, ensuring alignment with business KPIs. I focused on enhancing user experience, online merchandising, and content management to support brand growth and customer engagement.

Senior eCommerce & Content Manager

roi.com.au

At roi.com.au, I served as a Client Services Specialist, developing and executing online marketing strategies to enhance my clients’ digital presence through targeted SEO. I conducted in-depth analysis of their current position, crafted tailored strategies, and provided regular progress reports. My efforts helped clients strengthen their online visibility and achieve business growth through improved search rankings.

Account Manager | SEO & Digital Marketing Specialist

adHub Limited

At adHub Limited, I launched my career in digital sales by managing a portfolio of local clients, providing tailored advertising solutions to meet their business needs. I focused on building strong relationships with agencies and clients, identifying growth opportunities, and expanding key accounts. My role involved integrating commercial content and promoting adHub’s advertising products to drive increased monthly spending and support client success.

Account Manager | Digital Advertising & Client Solutions

Netlink Distribution

At Netlink Distribution, I was responsible for developing circulation and marketing strategies, managing publisher accounts, and fostering relationships with local and international publishers. My role involved growing circulation portfolios, implementing promotional activities, and providing actionable insights through sales and marketing data analysis. I also supported retail representation and promotional planning, utilizing systems like Aztec, Nielsen, MJ, and Business Objects to drive strategic decisions and cross-promotional opportunities.

Circulation Executive | Publisher Relations & Data Analysis

Ecommerce Consultant with extensive experience in the APAC region, providing strategic, fractional, and project-based support to agencies and merchants. I specialise in Klaviyo, retention marketing, and crafting holistic ecommerce strategies that drive growth and elevate the customer experience.

🔹 Who I Help:

Agencies: Offering client support in Klaviyo, email marketing automation, and lifecycle strategies.

Merchants: Providing in-house support for ecommerce strategy, conversion optimisation, and project execution.

🔹 What I Offer:

Flexible support models: Fractional, contract, or project-based.

Deep expertise in Shopify, Klaviyo, and retention marketing strategies.

Proven track record of success in both B2C and B2B sectors.

Ecommerce Consultant

I work closely with merchants at every stage of their online journey, offering a range of services designed to help them achieve their business goals. My areas of specialisation include strategy, optimisation, and marketing automation. I offer a holistic approach that encompasses everything from site design and development to customer engagement and conversion optimisation. By working closely with clients to understand their unique challenges and goals, I'm able to develop customised solutions that deliver tangible results.

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