LaLiga

Commercial Development Director - Great China

CSM Sport & Entertainment

切尔西足球俱乐部全球独家商业开发合作伙伴;
- Chelsea Football Club Global Exclusive Sponsorship Development
- Sports Sponsorship Activiation 
- Motor Sports commercial development

Partnership Development

Club Atlético de Madrid

Sales Director of Atlético de Madrid China Office

Wanda Sports Group

Sales Director

Sports Marketing
Sports Sponsorship Sales
Mainly focus on the events sponsorship sales for:
- The Color Run 
- Tough Mudder
- Taste of Shanghai
- Football, Tennis. Golf and others

Associate Director of Sales

Linkinways Consulting

Working as SAIC GM's CRM strategy agency 
CRM consulting retainer service 
Cadillac Official Owner Club retainer service project

Commercial Director

SlinQueen China Ltd. Co Shanghai Office

•	Report to company CEO, and be responsible for Shanghai branch’s P&L
•	Setup and manage Slinqueen Shanghai office, recruit team, implement company policies, and manage day to day operation 
•	Make sales strategy and sales plan, lead sales team to develop Shanghai new customer, generate sales leads, setup sales pipeline, conclude the deal, and reach sales and revenue target
•	Work with team to make sure project delivery quality 
•	Support HQ important project bidding and delivery
•	Sourcing, develop and negotiate potential business partner, vendor, data resources and media resources
•	Attend selected industrial events, develop relationship with industrial association, monitor competition and industrial development trends  
•	Major business area: CRM consulting, Leads generation campaign, CRM service, Social CRM marketing, direct marketing, digital marketing service, digital development, ePR etc
•	Vertical focus: Automotive, .COM, FSI, FMCG, Education and Luxury

General Manager

BI WORLDWIDE China

•	•	Report to China MD, and be responsible for gross profit of China business 
•	Develop business development strategy and sales plan, lead China sales team to generate sales leads, identify, engage and  educate potential customer, build sales pipeline, develop business proposal, and conclude the deal
•	Assistant client service team to delivery project and make sure customer satisfaction
•	Work with China MD to make business policy, and control sale team price policy
•	Work with global account to win global strategic account
•	Make China marketing strategy, make marketing budget and plan, and implement marketing plan to generate qualified sales leads
•	Work with client service team to develop solution development plan, and push the implementation of business and technology innovation
•	Assistant client service to source qualified vendor and other resources 
•	Major Solution: Sales channel engagement program, employee engagement program, and consumer customer engagement program; and incentive trip service.
•	Vertical focus: Automotive, IT, Pharmaceutical, Medical equipment and luxury

•	Report to China national sales director, AP IMP VP, and AP event sales director, and be responsible for the revenue of China IMP product line revenue 
•	Business development for product: Integrated Marketing Programs
IMP service includes go-to-market service (White Paper, case study, analyst speech, custom events etc). The IMP service is to utilize IDC’s brand, industrial insight and data, and third party role to help ICT vendors to do B2B marketing (Objectives: thought leadership, awareness, education, internal training and leads generation etc) from third part point of view.
•	Be responsible for the project management and P&L of each individual IMP project
•	IMP vendor sourcing and management
•	Government Relationship: maintain and develop relationship with Government, deal with cooperation with government dept, tech park and industrial associations
•	Organize/Design custom events, and work with marketing dept and agency to make sure the delivery of each event – e.g. 2011 IDC 5 cities Cloud Road Show
•	Syndicate-Events Sponsorship sales
•	Custom event sales
•	Business Partnership development

Business Development Manager

JATO Dynamics LTD

•	Report to GM of AP, and be responsible for China sales revenue
•	Make annual sales strategy and plan, sell JATO’s specification and volume database, JATO V4 system and customized market research and report service to China customers
•	Develop new customer, manage the existing accounts, and make sure the business growth on target
•	Provided technical support, trouble shooting, onsite or remote training to existing customers 
•	Provide training to client support team 
•	Make annual marketing strategy and plan,  implement marketing plan and generate qualified sales leads through marketing events, events sponsorship, auto show and other marketing activities
•	Sourcing the potential business partner and developed the cooperation with business partners
•	Development the cooperation with media and PR agencies
•	Work with HQ product development to consistently improve existing system 
•	Helped the data research project in China in China mainland
•	Global account management – locally support/training, new opportunity development and relationship maintenance
•	JATO system and website localization and testing
•	Write, translate, and publish JATO China press release regularly
•	Organize customer data exchange club 
•	Competition study, market development trends monitoring and reporting 
•	Analyst/researcher relationship management, and deal with customer complain

Senior Sales Manager

Sales manager of JATO in China;
Provide Support and Training to all local customers;
Help to fullfill local marketing strategy;
Localization of JATO product;
System test;

Sales and Support Manager

Commercial Development Director (Head of Sales) - Great China at LaLiga

20 years business development and direct sales experience in follow area: 
-B2B marketing and go-to-market service, 
-Digital marketing service, 
-CRM consulting and strategy, 
-Market research, 
-Market intelligence service
-Event and Sports Sponsorship
Mainly focus on automotive and ICT industry
Recently joint Sports Industry, and focus on sports sponsorship sales 

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