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Co-Founder

Indeed

• Analyzed customer journey data to develop an onboarding campaign, boosting engagement and revenue.
• Coordinated creation of marketing materials like landing pages, emails, and reports.
• Led the creation of a global What's New page with product updates and launches.

Senior Marketing Campaign Manager

LinkedIn

- Spearheaded B2B marketing advertising solutions for enterprise and medium companies 
across the EMEA region. Collaborated closely with the sales team, providing targeted
marketing solutions (ABM campaigns) to generate leads and opportunities through
impactful strategies such as webinars, tradeshows, events, content creation and email
nurture campaigns.
- Responsible for the implementation of the I Love ABM event in the EMEA region. 
- Acted as the key liaison for Partner Marketing in the EMEA region, overseeing the release of  campaigns encompassing email marketing, webinars, landing pages, content creation and more in collaboration with LinkedIn's esteemed partners, including Hubspot, Adobe, 
Metadata, and others. This strategic partnership program 
increased revenue from customers utilizing partners compared to customers without partners, demonstrating the substantial value of collaborative efforts.
- Responsible for the Global Customers' Rewards program.

Sr Marketing Manager

Hitachi Vantara

- Led comprehensive marketing activities for Data Analytics in Europe, with a specific focus on targeting
Enterprise accounts. Collaborated closely with the sales team and external agencies to drive pipeline
generation and achieve strategic objectives.
- Orchestrated a series of highly successful round table meetings with C-level executives in partnership with renowned vendors such as Gartner, TechTarget, and others. This strategic initiative yielded an impressive 20+ opportunities and resulted in the closure of two significant projects, showcasing the ability to cultivate meaningful relationships and drive tangible business outcomes.
- Spearheaded the successful launch of the innovative Data Cloud solutions campaign throughout the EMEA region. Executed a comprehensive marketing strategy encompassing the development of a cutting-edge website, engaging webinars, and a highly targeted email marketing campaign. This integrated campaign effectively positioned the company as a leader in the Data Analytics space, resulting in heightened brand visibility, increased customer engagement, and a notable surge in pipeline growth.

Field Marketing Manager

Kemp

- Held full accountability for overseeing all marketing, branding, and channel activities within the European region. Developed and executed impactful initiatives such as case studies, virtual conferences, webinars, and more, aimed at driving brand awareness, customer engagement, and revenue growth.
- Efficiently managed a diverse team of three marketing professionals spread across the EMEA region,
encompassing Ireland, France, and the DACH region. Successfully fostered collaboration, encouraged
professional development, and orchestrated cohesive marketing strategies to achieve regional objectives.
- Acted as a primary point of contact for Resellers, Distributors, and Partners throughout Europe, ensuring seamless alignment and effectiveness of marketing activities in all regions. By fostering strong relationships and maintaining open lines of communication, I consistently optimized marketing efforts to drive maximum impact and capitalize on market opportunities.
- Spearheaded the implementation of the Reseller Spiff campaign within the company, resulting in an
outstanding 200% increase in project registrations from partners. This initiative effectively incentivized
resellers and facilitated greater engagement, ultimately contributing to enhanced sales performance and
revenue growth.

EMEA Marketing Manager

LiveTiles

-Implementation of GDPR policy in the European Market for LiveTiles
-Responsible for all marketing and brand activities for the European region.
-Lead Generation increased by 1500% in one year with webinars, digital campaigns such as email marketing, conferences and events.
-Developed and implemented a webinar program for LiveTiles Europe, with at least two webinars per month. With zero cost, we reached key leads and opportunities, with a 1200% ROI.
-Point of contact for Salesforce and Marketo with LiveTiles Europe.
-Cleaned the database and organised all leads/campaigns on CRM tools, generating better data and intelligence for the marketing actions.
-Responsible for the EMEA region email marketing campaign, with 10k emails sent weekly and 1700% ROI.
-Coordination of the first LiveTiles EMEA region event in Dublin.
-Coordinated all the logistics and leads activities for all conferences around Europe (2 conferences per month)

Field Marketing Specialist

Schneider Electric

-Prepared and executed strategic marketing plans for the energy business units (medium voltage), Sustainability (corporate and sustainable products sustainability), Oil and Gas and Services (Retrofit). 
- Launched products while coordinating and implementing local plans and global product launch B2B and B2C.
-Managed daily activities with PR, press, and marketing communications agencies. 
-Established brand campaigns on a continent and country level to drive brand awareness.
-Planned and managed budgets over $3 million.
-Developed 40-50 marketing strategies and campaigns each quarter.
-Projected and led corporate brand building events from start to finish, including aligning teams and managing multiple work streams (trade fairs, seminars, product launches, etc.).
-Developed online campaigns, website, use of digital/social media.
-Promoted brand awareness through SEO optimization and attractive web design.
Increased closed won opportunity revenue by 24% by focusing on lead scoring and sending better-qualified leads sales.
-Managed sales and marketing lead funnel to achieve each stage of the funnel.
-Email marketing increased the number of impressions to over 100k in 3 months.
-Campaign/ Webinar strategy managed over 25 webinar and 50 email campaigns for multiple lines of business
-Created videos and contests for social media
-Drove a significant increase in web traffic through integrated digital campaigns
Increased social media ROI and digital marketing lead generation in 35%.
-Planned and implemented actions to improve Google Adwords ROI and grew Facebook likes and twitter followers.

Marketing Specialist

Editora Roma Internacional

Ran a project whereby a team researched and strategically planned a pilot edition of a magazine. In order to do this job efficiently several aspects needed to be considered; market research, preparation costs, strategic product planning, as well as market positioning and target audience identification.
 
Networked with potential buyers of advertising space within the magazine and sold a quota of advertisements in line with the company requirements

Marketing Analyst

As a seasoned marketing professional with over 15 years of experience, I have a proven track record of driving successful B2B marketing demand-generation campaigns in diverse industries. My expertise lies in crafting and executing data-driven strategies that deliver measurable results.

I have a strong background in collaborating with cross-functional teams and external partners to achieve shared goals. My experience in spearheading global marketing initiatives, including Tradeshows & Events, product launches, brand building, Content Creation, ABM Marketing, Partner Marketing and digital campaigns.

My marketing approach is grounded in data and intelligence. I firmly believe that numbers should back every marketing initiative, and I am dedicated to meticulously tracking and analyzing campaign performance to ensure a proven return on investment.

Recently I founded Hula Career, my focus is on empowering professionals to achieve their career ambitions in Europe. My approach is highly personalized, ensuring that every service we offer is tailored to the unique needs of our clients.

Taplio

Hugo Faria's Linkedin Analytics

Hugo Faria

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