Hunter McKinley 🛸

Backtrack

Backtrack helps exhibitors remember conversations so they can close more deals.

- #1 in 10+ countries
- Top 10 app in 35+ countries
- #2 Product of the Day on Product Hunt
- 100k+ meetings recovered

Learn more at www.usebacktrack.com

Co-Founder & CEO

Yac is an audio-first collaboration platform that helps you talk faster and build stronger relationships with your remote team.

Early beta users include - Google, Invision, Salesforce, Hubspot, CVS, Bleacher Report, Mailchimp, Adobe, CBS, Sport Clips, Bose, Twitter, and Spotify.

Featured in:
- Wall Street Journal
- Jacksonville Business Journal
- Product Hunt
- Tech Crunch
- Axios
- Crunchbase
- Fortune
- Orlando Business Journal
- Wall Street Journal
- Forbes
- Fast Company

- $275k Pre-Seed round closed with funding from Betaworks, Boost VC, and Earnest Capital
- $1.5m Seed round closed with Active Capital, Betaworks, Tech Nexus, Bessemer Venture Partners
- (Yac) Winner of Product Hunt Makers Festival - Remote category, 2018
- (Brb) Winner of Product Hunt Makers Festival Snapkit Edition - User Experience category, 2019
- $7.5m Series A led by GGV Capital with funding from Slack Fund, Active Capital, and more
- Named #1 best productivity app of 2020 by Fast Company

Learn more at www.yac.com

Florida Funders

Venture Capital Scout

City of Jacksonville

Advisor, Jacksonville Small & Emerging Business

Tasty Tabs

Make hard seltzers taste better by tricking your brain with scratch & sniff stickers for your pop tab.

+4m views on Tik Tok

(Patent Pending)

Founder

SoFriendly

• Created partnership with Indiegogo as a creative resource
• Managed SEO, CRO, and speed optimizations
• Generated leads via trade shows and cold outreach

Head Of Marketing

BAMF Media

• Managed viral campaigns working with creatives, developers, media buyers, and clients
• Performed strategy roadmaps including usability audits, social media audits, analytics audits, & SWOT analysis.
• Developed design processes & templates to decrease time taken from 2 weeks to 1 day
• Developed development processes & templates to decrease dev costs by 200%
• Developed email processes & templates to decrease time taken from 2 weeks to 3 days

Creative Strategist

• Designed an active beverage’s product launch landing page which raised +720% of its fundraising goal to +$200,000

• Designed a sunscreen launch landing page resulting in +50,000 websites visits and 30,000 email signups in 3 days

• Designed a skincare product line’s landing page which consistently saw 60% conversion rates from custom emails

• Designed a baby breathing monitor's viral landing page that got +17,000 participants with an 844% referral/share rate in less than a week

• Designed UX of an Italian makeup company's viral landing page that got +16,000 participants in less than a week

• Designed a major olive oil's viral landing page which saw over 45% conversion rate

UX Strategist

Co-founder at Yac & Backtrack, building the future of exhibiting through audio and voice.

Featured/mentioned in:
Business Insider Tech, Forbes, Entrepreneur, Axios, Tech Crunch, Product Hunt, Wall Street Journal, Fast Company, & more.

Backtrack is a local audio recorder that lets you save audio your Mac's mic heard in the past.

- #1 in 10+ countries
- Top 10 app in 35+ countries
- #2 Product of the Day on Product Hunt
- 20k+ downloads
- 4.7 rating App Store
- Waitlist includes: Snap, Meta, Shopify, Disney, and more

Learn more at www.usebacktrack.com

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