Ion Botnaru's Linkedin Analytics

Ion Botnaru is the Director and Co-Founder of SMarketing Lab Moldova. Before that, he was the Marketing Director at Darwin, Consumer Experience Manager at Philip Morris International, and Strategic Marketing Manager at Pedersen & Partners. Ion has organized commercial events with up to 10,000 participants. Has managed marketing budgets of up to $1 million per year. Has managed teams of up to 20 marketers and 16 call center operators. Between 2020 - 2024, he consulted the marketing teams of Viorica Cosmetic (beauty), Zbor.md/Zbor24.ro (travel), Azart (fashion), and other brands from the Republic of Moldova. Together with Vadim Cușnir, he launched the AI learning course “Omul Viitorului” (People of the Future) and generated revenue of over 50k EUR from the first webinar targeted at audience from Romania. Ion has consulted the marketing team of BNM (National Bank of Moldova) for the launch of the national instant payments system “MIA”. Skilled in Omni-Channel Marketing, Sales and Client Relationship Management (CRM). “I love to work with teams and brands that are looking to improve their Unit Economy, GTM Strategy and Consumer Journey. Let’s get in touch to see how we can help you achieve your OGSM or OKRs faster.”