Iain Montgomery's Linkedin Analytics

Iain Montgomery is a provocateur, but more professionally known as a strategist and founder of Now or Never, a firm that helps companies dither less and do more. His work sits at the intersection of strategy, innovation and behavioral science, helping established institutions navigate change, not just incrementally, but with some audacity. He works with executive teams to reboot their innovation efforts, rethink their category and make sharper strategic bets because in an era of disruption, playing it safe is the riskiest thing you can do. This includes imagining new futures, designing new propositions and finding distinctive signature moves. Beyond the corporate world, Iain is also deeply immersed in urban innovation, specifically how cities and infrastructure can act with more of a Challenger mindset through his podcast and writing with Challenger Cities. He believes that whether it's a multinational firm or a municipal transit network, the biggest obstacle to change usually isn’t money or technology, but a mindset. In short, he’s here to pick fights with mediocrity, whether it’s in corporate boardrooms, city halls or the way we think about the future.