First Light Games

Head of Marketing

• Hit 500k organic app installs in the first year (BETA access) 
• Created the go-to-market strategy for Blast Royale from stealth to global launch.
• Developed a unique and scalable creator program with a very low CPI.
• Ran various marketing campaigns for web3 NFT collection launches.
• Built high engagement systems for our target audience. 
• Coordinated marketing activities with investors, guilds, and launchpads.
• Built community through a human-focused and co-development approach.
• Managed content & strategy for all official social media channels.
• Annual marketing budgets.
• Established goals, KPIs, and reporting systems for the marketing team.
• Formed long term relationships with gaming, PR, & marketing agencies.
• Outsourcing and management of paid user acquisition campaigns.
• Hosted weekly AMAs, Spaces, and livestreams during BETA stage.

Marketing Lead

🍉MELON - Viral Social NFTs

• Pivoted the community and content strategy to web3 DAOs.
• Created content and community strategy for social channels and servers.
• Led content production across community channels.
• Drove content and community towards a hyped $MELON launch.
• Managed in-house and external VAs and contractors.
• Conducted competitor research in the NFT and crypto industry.
• Developed unique approaches for NFT, web3, and creator economy content.
• Worked with a virtual team of 30+ international members.

Head of Community

Pure Clean Earth

• Organised over 100 community beach Clean Up events
• Designed and delivered over 30 educational workshops and talks on environmental topics
• Given motivational talks to 15+ primary and secondary schools
• Collaborated with small and large businesses and blue chip companies
• Lead 20 in-house team members and volunteers to raise over £18,000 in funding
• Management of social media channels and marketing campaigns
• Management of financial budget, forecast and P&L reports
• Launched PCE officially in 2 European countries
• Crafted and executed a powerful brand strategy
• Been grateful to be a part of a community of over 10,000 to keep our oceans clean

Founder & CMO

Volli

• Craft and maintain brand guidelines for internal and external use
• Own the planning and execution of the Go-To-Market strategy
• Coordinate PR efforts across all online and offline channels
• Plan and organise marketing functions and operations
• Define marketing strategies to support the company’s overall strategies and objectives
• Measure and report performance of all marketing campaigns
• Liaise with CEO and CTO to ensure alignment of current and future projects

Chief Marketing Officer

No Limit Hostels

• Management of 3 hostel branches (Barcelona)
• Management of 30 reception staff and 10 monthly rotational volunteers
• I delegated social media content creation
• Operated graffiti and art projects
• Trained a team of energetic multi-national staff members
• Developed all 3 hostel's branding and in-house experience
• Expanded the external events and activities for the customers and staff
• Implemented a more efficient pay roll system
• Decorated the Hostels with staff, volunteers and guests
• Worked as a fill-in receptionist day and night
• Increased significantly the reviews and ratings across all 3 hostels on Hostelworld, Booking, Expedia, Agoda, TripAdvisor, Facebook and Google
• Trained staff how to use effectively CloudBeds operating system

General Manager

Tradler

• Content creation for social media
• Organic growth strategy for go-to-market strategy
• Sales prospecting
• Identifying and recording prospects on Excel

Social Media Manager

Virgin Active

Certified Personal Trainer

Urbany Hostels

Front Desk Receptionist

Center Parcs UK

Customer Service Representative

YOUR Personal Training UK

Personal Trainer

Hi, I'm Dan 👋🏻

I'm all about combining my marketing expertise with my love for fun and games! That's why I'm leading the marketing at First Light Games for our blockchain game, Blast Royale. It's a Free to Play, multiplayer Battle Royale game that will take the mobile gaming world by storm.

With over 8 years of marketing challenges and experience growing social media channels, creating impactful marketing strategies, and building communities both online and IRL, I've been lucky enough to work with startups all over the world, from small to large.

I'm always up for a challenge and I love learning about new things, especially in the ever-changing world of marketing. That's why I'm super excited to bring my A-game to Blast Royale and make it the biggest, baddest blockchain game out there.

So, if you're a gamer, a marketer, startup founder, or someone who loves to build, hit me up! Let's make the magic happen 🎮🚀

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