Henkjan Schrijver's Linkedin Analytics

Oh hey! What's up? Let me introduce myself. I've been in B2B marketing & media for more than 20 years now. The majority of it operating solo, save a 5-year stint at the global HQ of Exact, a Dutch B2B SaaS multinational. It turns out I like going my way (and being in charge) more than anything else. Over the years, I've written about every aspect of SaaS, IaaS, PaaS and a host of adjacent products, services, platforms and coding trends. It also means I know the challenges within crucial B2B markets like manufacturing, wholesale, retail and professional & financial services by heart. I'm big on systemizing, categorizing and optimizing everything. That's how I can quickly make sense of complex subjects or projects with lots of moving parts. I run a solo remote B2B marketing company called KNVRTED. And I'm working on a few more projects. ######################################## Some random factoids: Since '16, I've collaborated with institutes, telcos & B2B SaaS companies like Oracle, Exact, SAP, HP, TNO, VodafoneZiggo & AWS. I'm an autodidact and addicted to learning new things. Example? As a teenager, I learned to work with a computer by myself when an obscure 2nd-hand MS-DOS clone was introduced in our tech-illiterate household. It's not just tech: whether it's servicing cars, doing home improvement or learning a new language - anything goes. For the Exact Online product we achieved 30-50% YOY ARR growth between '13 & '16 due to our content marketing & sales efforts. In '07/'08, I replaced 3 other creatives as a contractor during the merger that saw the creation of NL cable giant Ziggo. In ‘20 I led & authored the redesign & rewriting efforts of the Vodafone Partner Portal: a massive 40-page portal. My uni didn't want me to arrange my internships and said I'd have to find something outside of the EU-wide Erasmus program if I would. So I found a way and landed an internship in Kosovo for a Mitrovica-based NGO in '06/'07. Speaking of which, I helped bring in around €200,000 in donor funds for a magazine they published via a thoroughly prepped analysis. I also learned to work with Joomla which helped me land my next gig. My first remote job was back in 2005 for the first (and last) Dutch search engine ilse.nl & an iTunes Store competitor for which I wrote monthly newsletters.