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Paid Social Executive

Tinderpoint

Blooprint | e-Commerce Consulting Agency India

Strategic Planning and Innovation:
•	Implement digital marketing strategies to promote the brand online.
•	Utilize social media, content marketing, and online advertising to build brand awareness.
•	Develop and refine the overall brand strategy, including positioning, differentiation, and target audience definition

Campaign Management:
•	Set up and launch digital advertising campaigns across various platforms, ensuring accurate implementation of creatives and tracking parameters.
•	Optimize paid advertising strategies and budgets for maximum ROI.
•	Monitor campaign performance and make data-driven recommendations for optimization to achieve client or campaign goals.
•	Implement and manage ad tags for tracking and measurement purposes.
•	Identify and troubleshoot technical issues related to ad serving, tracking, and campaign performance.

Ad Performance Monitoring and Optimization:
•	Monitor the performance of paid social media campaigns using analytics tools and platform insights.
•	Analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend (ROAS).
•	Implement continuous optimization strategies to improve campaign performance and achieve objectives.

Budget Management:
•	Manage and allocate budgets effectively across different paid social media campaigns.
•	Monitor spending to ensure campaigns are cost-efficient and delivering a positive return on investment.
•	Provide recommendations for budget adjustments based on performance analysis.

Audience Targeting and Keyword Research:
•	Identify seed keywords relevant to the business, products, or services.
•	Conduct research to discover new and potential keywords in the industry or niche.
•	Utilize tools such as Google Keyword Planner, SEMrush for comprehensive keyword research.
•	Analyze search volume, competition, and trends associated with potential keyword

Project Management:
•	Oversee the projects, ensuring completed within budget, and meet client expectation.

Senior Ad Operations Executive

Dollarbird 

Support for Account Managers
•	Analysing campaign’s performance on daily basis, troubleshooting any issues.
•	Provide regular reports on the performance of digital marketing campaigns and make data-driven recommendations for improvement
•	Work closely with cross-functional teams, including sales, design, and development, to ensure consistency in messaging and branding across all digital channels

Team Management:
•	Supervise and lead a team in Absence of Team Leader, providing guidance, support, and motivation.
•	Foster a positive and collaborative team environment.

Paid Advertising:
•	Manage and optimize paid advertising campaigns, such as Google Ads and social media ads.
•	Monitor ad performance, analyze metrics, and adjust strategies to maximize ROI.
•	Set up and launch digital advertising campaigns across various platforms, ensuring accurate implementation of creatives and tracking parameters
•	Identify and troubleshoot technical issues related to ad serving, tracking, and campaign performance.

Analytics and Visualization:
•	Use analytics tools Such as Google analytics, Facebook Insights, Semrush to track and report on key performance indicators (KPIs).
•	Use business intelligence tools such as Looker Studio to create interactive and dynamic visualizations.
•	Provide support for decision-making processes by presenting data-driven insights.
•	Apply analytical skills to solve complex business problems and challenges
•	Create visual representations of data using charts, graphs, and dashboards to communicate insights effectively
•	Gather data from various sources, ensuring its accuracy, completeness, and relevance.

Analyst

Results-driven Ads Maestro with a passion for crafting impactful campaigns that speak volumes. 📈 Experienced in Marketing, Optimization and Brand Building. I thrive in the dynamic world of digital advertising. From strategic planning to meticulous execution, I bring a data-driven approach to maximize ROI and drive business growth. Let's connect and explore how we can elevate your brand's presence together!
Let's create some ad magic! 💻✨ #AdsExpert #ROIChampion #DigitalMarketing

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