Senior Marketing Manager

Bounce Infinity

Consultant

Open Financial Technologies

Product Marketing Specialist

Bounce

1) Handled Branded content and influencer campaigns for Bounce with Regional YouTube channels, Tech and lifestyle influencers, rapper, tiktok influencers etc
2) Explored Tiktok as a platform for Bounce and ran Influencer campaigns for Brand promotion. 
3) Got Tiktok ads done from influencers resulting in 100% increase in app downloads.
4) Primarily took responsibility of UGC and Influencers posting on social media.
5) Single Handedly organized Champions Meet'19 and took other initiatives in building and engaging the community members.
6) Handled user retention for Bounce and built user journeys
7) Managed company's photoshoot, videoshot and TVC shoot requirements.

Influencer and Content Marketing specialist

Digital Marketing Executive

Wicked Ride

1) Generated leads for bikation platform from various motorcycle touring companies in India
2) Set-up meeting with Motor service providers, motorcycle touring companies, engine oil companies etc for a mutually benefitted collaboration.
3) Took part in offline events and formulated mission and vision for the company.
4) Conducted research on bicycle sharing within campuses - A proposed new service of WickedRide

Business Development Intern

I help brands reach their TG using unconventional mode of advertising i.e Influencers, branded content and Meme pages. 

I also assist brands in their product launch and other marketing projects including Brand film launch and TVCs.

Also have a brief experience in Social media marketing, community engagement, Digital marketing and user retention using CleverTap.

Always up to learn and try new gigs :)

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Payal Jain

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