The Outloud Group

Develop and Execute Campaigns:
- Cultivate strong agency, brand, and influencer relationships, scaling campaigns and improving retention
- Lead all aspects of campaign coordination, including influencer outreach, sourcing, rate negotiation, creator bookings, and execution
- Write and edit detailed campaign briefs, assisting talent and managers with content creation and publication
- Propose and manage influencer budgets ranging from $30k to $1M, aligning with client goals and campaign objectives

Strategy and Collaboration:
- Collaborate with brands, agency partners, and internal teams to set and execute influencer strategies
- Work cross-functionally to maintain, analyze, and present campaign data and performance reports
- Serve as the primary contact for strategy, updates, urgent changes, and day-to-day communication across 10+ accounts
- Coordinate client and team meetings to address both brand and internal needs
- Collaborate on special projects such as social gatherings, content creation, reports, and more, contributing creative, strategic, and cultural value
- Assist in new-hire onboarding by leading specialized training sessions

Client Management and Growth:
- Identify opportunities to upsell additional services based on client needs, driving additional revenue
- Ensure campaign success through transparent, consultative communication and proactive management
- Consistently set, track, meet, and exceed deadlines to deliver high-quality results

Industry Knowledge and Tools:
- Stay up-to-date with influencers, social media trends, and cultural shifts, integrating relevant insights into brand strategies
- Manage partner contact information and campaign data using CRM/database systems for efficient tracking and reporting
- Track and manage projects using individual and team project management tools to ensure timely execution
- Generate comprehensive reports on campaign performance and industry insights, providing actionable recommendations

Influencer Marketing Manager

PR Volt

Placement highlights: People Magazine, BuzzFeed, Catster, Groomer to Groomer, Pet Boarding & Day Care, Emily Reviews, USA Wire, PuckerMob, Sheen Magazine, TODAY, Refinery29, Vogue, Your Modern Family, Well+Good, Apartment Therapy, Essence, Life & Style

Develop and Execute Campaigns:
- Wrote and edited engaging, AP style pitches and press releases
- Secured placement in prominent and niche outlets through targeted campaigns: People Magazine, Vogue, POPSUGAR, and BuzzFeed, etc.
- Generated high-value leads for direct client contact: Leads include Allure, Cosmopolitan, CNBC, Authority Magazine, INSIDER, Global Cosmetic Industry, HOLA! USA, Digiday, Built In, Furniture World Magazine, House Beautiful, BuzzFeed, Complex, and more

Strategy and Collaboration:
- Strategized with brands to build relevant PR campaigns out of brand stories and messaging

Client Management and Growth
- Served as main contact for strategy, advice, daily campaign maintenance, and more

Industry Knowledge and Tools:
- Managed media contact information and campaign progress using Cision, MuckRack, and internal campaign tracking systems for efficient outreach and reporting
- Tracked and manage media campaigns using individual and team project management tools to ensure timely execution
- Generated comprehensive reports on campaign performance, providing actionable recommendations

PR Campaign Manager

I Am Public Relations

Influencer Marketing:
- Built and lead influencer and affiliate programs through creator outreach, rate and contract negotiations, campaign strategy, product distribution, and experiential partnership coordination

Media Relations:
- Supported PR and Marketing Managers and teams by acting as the contact for campaign execution
- Built media lists using MuckRack and managed outreach for local press campaigns
- Crafted, edited, and distributed relevant, engaging press releases to secure local placement in print, radio, and TV

Project Management & Leadership:
- Independently executed projects and deadlines across up to 5 clients simultaneously, maintaining high quality results
- Supported and lead event teams by to ensure efficient event logistics and activations

Creative & Digital Marketing:
- Enhanced campaigns with accompanying digital marketing by creating brand-aligned content using Canva

Freelance Public Relations Manager

NEJ Restaurant Group, Inc. (Chick-fil-A)

Influencer and Partner Marketing:
- Built and lead influencer and partner program through influencer outreach, rate and contract negotiation, and relationship management
- Spearheaded media planning and buying to foster cohesive advertising, PR, and marketing initiatives

Strategy & Collaboration:
- Strategically planned and lead integrated marketing and PR campaigns
- Worked cross-functionally with operations and creative teams to enhance and execute internal and external brand initiatives
- Worked directly with the executive leadership to forecast and set growth strategy on a yearly and quarterly basis
- Worked with cross-functional teams on training to ensure brand and campaign consistency throughout operations and daily customer experiences

Leadership:
- Hired and lead a marketing team to support events, campaigns, and strategy development
- Lead a team in planning, publicizing, and activating on-site and off-site experiential marketing events

Digital Marketing:
- Lead and oversaw content creation, copywriting, multi-channel management, content management, community management, website optimization, and app management to build and grow a strong digital presence

Marketing Communications:
- Crafted, edited, and distributed brand communications to external and internal publics

Logistics and Budgeting:
- Oversaw and allocated marketing and communications budgets to steward resources toward growth

Tracking & Reporting: 
- Tracked and reported marketing and PR results to incorporate ROI and KPIs in strategic planning

Director of Brand Marketing & Communications

RWB Restaurant Group, Inc. (Chick-fil-A)

Strategy & Collaboration:
- Set PR and Marketing strategy on a yearly and quarterly basis
- Established, maintained, and leveraged strong relationships with community partners, vendors, and local media

Creative & Digital Marketing:
- Maintained a strong online presence through multi-channel social media management, content creation, copywriting, website optimization, and app management

Leadership:
- Lead a team in the planning and activating of on-site and off-site experiential marketing events

Marketing Communications:
- Drafted, edited, and distributed all internal and external communications materials such as newsletters, press releases, and more

Marketing and Communications Director

SJ Media Group

- Acted as media liaison for a celebrity event
- Interviewed pubic a figure to author and edited a published article for media placement
- Shadowed publicist during on-air celebrity interviews
- Wrote and edited press releases to land local media placement
- Managed social media content and channels to publicize a celebrity event

Intern

Influencer Marketing | Media Relations | Integrated Marketing

PR and Marketing professional with 8+ years of experience across in-house and agency roles. Proven track record of successfully enhancing brand visibility through securing top-tier media placements and managing influencer campaigns totaling over $500k in spend. Skilled at fostering collaboration, mentoring team members, and driving strategic initiatives. Known for organizational prowess, effective multitasking, and delivering measurable results.

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