The Outloud Group

Cultivated and nurtured strong client and influencer relationships, scaling campaigns and garnering retention

Collaborated with brands, agency partners, and an internal team to set influencer strategy

Lead campaign coordination through influencer outreach and sourcing, rate and contract negotiation, creator bookings, and collaborative execution

Worked cross-functionally with teams to perfect campaign briefs, assist talent and managers with content and go-live, and secure additional offerings 

Served as the first-touch contact for strategy, updates, urgent changes, and day-to-day communication on 3-10 accounts 

Set clients and partners up for campaign success through transparent, consultative, energetic communication

Supported clients with proposed and filled influencer campaign budgets ranging $30k-$1M

Stayed up-to-date with influencers, social media trends, cultural shifts, and more, inserting relevant ideas and knowledge into brand strategies and brainstorming

Consistently set, met, and exceeded efficient and tight deadlines

Coordinated client and team meetings based on brand activity and needs

Managed partner contact and other helpful information in a CRM

Tracked and managed projects using shared and personal project management and communication tools

Collaboratively lead and contributed to non-role related team efforts like social gatherings, content creation, reports, and more

Account Executive

PR Volt

Brainstormed and consulted with clients to pull relevant, interesting, valuable information on which to build PR campaign strategies

Served as client contact for strategy, PR and marketing advice, daily campaign maintenance, and more

Built out timely PR campaigns centered on brand stories told through exceptionally written pitches and press releases

 Secured placement in prominent and niche outlets through targeted campaigns
- placements include People Magazine, Vogue, POPSUGAR, and BuzzFeed

Generated high-value leads for direct client contact 
- Leads include Allure, Cosmopolitan, CNBC, Authority Magazine, INSIDER, Global Cosmetic Industry, HOLA! USA, Digiday, Built In, Furniture World Magazine, House Beautiful, BuzzFeed, Complex

Placement highlights: People Magazine, BuzzFeed, Catster, Groomer to Groomer, Pet Boarding & Day Care, Emily Reviews, USA Wire, PuckerMob, Sheen Magazine, TODAY, Refinery29, Vogue, Your Modern Family, Well+Good, Apartment Therapy, Essence, Life & Style

PR Campaign Manager

I Am Public Relations

Supported PR and Marketing accounts teams by leading client meetings and acting as a point person for client communication

Managed and supported multiple client projects simultaneously

Drafted media lists and conducted press outreach

Drafted and edited press releases

Successfully pitched brands and public figures for exciting media placements

Supported PR and Marketing events teams by coordinating and managing event activities and staff

Lead Influencer Marketing efforts including creator outreach, rate and contract negotiations, campaign strategy, product distribution, influencer event experiences, and affiliate marketing programs

Supported digital marketing through content creation and management

Freelance Public Relations Manager

NEJ Restaurant Group, Inc. (Chick-fil-A)

Drafted, edited, and distributed all brand communications to external and internal publics

Strategically planned and executed integrated marketing and PR campaigns

Built and lead a marketing and PR team to support and develop strategy and brand growth

Worked cross-functionally with operations and creative teams to enhance and execute internal and external brand initiatives

Worked directly with the CEO to forecast and set marketing strategy on a yearly and quarterly basis

Oversaw and allocated marketing and communications budgets

Worked with cross-functional teams on training to ensure brand and campaign consistency throughout operations and daily customer experiences

Pulled and tracked marketing and PR results to incorporate ROI and KPIs in strategic planning

Lead a team in planning, marketing, and executing on-site and off-site community events to foster dynamic experiential marketing

Lead influencer and partner relations through influencer outreach, rate and contract negotiation, and partnership management

Established and maintained a strong digital presence through the leading and oversight of content creation, copywriting, multi-channel management, content management, community management, website optimization, and app management

Spearheaded media planning and buying to create cohesive advertising, PR, and marketing initiatives

Director of Brand Marketing & Communications

RWB Restaurant Group, Inc. (Chick-fil-A)

Strategically set PR and Marketing plans on a yearly and quarterly basis

Maintained a strong online presence through multi-channel social media management, content creation, copywriting, website optimization, and app management

Established, maintained, and leveraged strong relationships with community partners, vendors, and local media

Lead a team in the coordination and management of on-site and off-site experiential marketing

Drafted, edited, and distributed all internal and external communications materials such as newsletters, press releases, and more

Marketing and Communications Director

SJ Media Group

•	•	Acted as media liaison for celebrity event
•	Interviewed subject, and authored and edited published article for Empower Magazine
•	Shadowed publicist during on-air celebrity interview
•	Assisted with event publicity through social media marketing and press release composition

Intern

Influencer Marketing | Media Relations | Integrated Marketing

Passionate, hard-working leader with 8+ years of in-house and agency Public Relations and Marketing experience. Organized multitasker who is self-activated and results-driven. Successful brand positioner who’s garnered top tier media placement and secured influencer budget approvals of $100k+.

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