Ian Barnard's Linkedin Analytics

A marketer who mixes hands-on digital execution with award-winning strategy and brand management expertise to help you grow profitably. Cut my teeth on Google Ads, copywriting, and building websites back in the day. I can still spin up a killer landing page, and love getting creative with scrappy campaigns. Ran e-commerce for a fashion/retail brand for 4.5 years, picked up a mini MBA in Marketing and then jumped into the world of consulting. Since then I've helped a variety of B2B and B2C companies scale and grow profitably. I've led brand planning, marketing strategy, and campaign creation & execution for startup, SMB and Enterprise companies across a variety of industries, Healthcare, Financial Services, Technology, and B2B SaaS. WRITING How to build a big brand on a small budget https://creativebusinesscompany.com/big-brand-small-budget How to create custom marketing funnels that drive sales https://www.ianbarnard.ca/post/how-to-create-marketing-funnels-that-drive-sales INTERVIEWS/PODCASTS Measuring marketing strategy https://www.ninjacat.io/blog/measuring-marketing-strategy Improve marketing performance with brand salience https://benjaminboman.substack.com/p/brand-salience-ian-barnard CORE COMPETENCIES: - Marketing strategy - Brand management - Brand positioning - Integrated Marketing - Online advertising (Social media, content, email) - E-commerce - Marketing Communications - New Business Development / Demand generation - Brand development - Market Research - Data Analysis/Analytics - Social Media Marketing - Search Engine Optimization (SEO)